MAM
playR continues to be the official merchandising partner of Rajasthan Royals
Mumbai: playR, one of the leading sports and lifestyle brands, announced that they have associated with Rajasthan Royals, the inaugural champions of the T20 Tournament, as the team’s official merchandising partner, the journey that started in 2023 continues for 2024 season.
This partnership will enable Rajasthan Royals to create a vast range of fan merchandise for their fans worldwide. The merchandise range will include apparel, accessories and lifestyle products for fans to show their loyalty to the team.
The objective of this partnership is to provide the Royals’ fans across the globe the opportunity to proudly don their team’s threads and sport various exclusive merchandise.
Rajasthan Royals chief business officer Alok Chitre said, “As a franchise which is fan-focused, we are always looking to provide our fans with the best quality merchandise so they can showcase their support for the teams. Through our extension of the association with PlayR, we are looking forward to the fans sporting the specially curated range of merchandise that captures the essence of the team.”
playR co-founder and director Ravi Kukreja expressed his enthusiasm for the partnership, saying, “We are thrilled to be continuing our partnership with Rajasthan Royals for the 2024 season. This partnership will allow us to create a unique range of merchandise for Rajasthan Royals fans around the world. We look forward to working with the team and helping them to create a strong fan base.”
playR is a sport and lifestyle brand founded in 2021 and strives to provide customers with unique and edgy apparel, sports equipment, bicycles and accessories that celebrate their style and encourage them to express themselves. Currently present in over 100 retail stores in India and International and e-commerce, playR strives to cross 800 plus stores over a period of two years. playR provides a wide range of products that includes t-shirts, jackets, shorts, tracksuits, bats, balls, leg-guard, gloves, bicycles, bags, yoga mats, bottles, etc, as well as limited-edition items. playR’s mission is to inspire customers to be creative, confident, and fearless by providing them with a unique and fashionable style.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
