MAM
playR continues to be the official merchandising partner of Rajasthan Royals
Mumbai: playR, one of the leading sports and lifestyle brands, announced that they have associated with Rajasthan Royals, the inaugural champions of the T20 Tournament, as the team’s official merchandising partner, the journey that started in 2023 continues for 2024 season.
This partnership will enable Rajasthan Royals to create a vast range of fan merchandise for their fans worldwide. The merchandise range will include apparel, accessories and lifestyle products for fans to show their loyalty to the team.
The objective of this partnership is to provide the Royals’ fans across the globe the opportunity to proudly don their team’s threads and sport various exclusive merchandise.
Rajasthan Royals chief business officer Alok Chitre said, “As a franchise which is fan-focused, we are always looking to provide our fans with the best quality merchandise so they can showcase their support for the teams. Through our extension of the association with PlayR, we are looking forward to the fans sporting the specially curated range of merchandise that captures the essence of the team.”
playR co-founder and director Ravi Kukreja expressed his enthusiasm for the partnership, saying, “We are thrilled to be continuing our partnership with Rajasthan Royals for the 2024 season. This partnership will allow us to create a unique range of merchandise for Rajasthan Royals fans around the world. We look forward to working with the team and helping them to create a strong fan base.”
playR is a sport and lifestyle brand founded in 2021 and strives to provide customers with unique and edgy apparel, sports equipment, bicycles and accessories that celebrate their style and encourage them to express themselves. Currently present in over 100 retail stores in India and International and e-commerce, playR strives to cross 800 plus stores over a period of two years. playR provides a wide range of products that includes t-shirts, jackets, shorts, tracksuits, bats, balls, leg-guard, gloves, bicycles, bags, yoga mats, bottles, etc, as well as limited-edition items. playR’s mission is to inspire customers to be creative, confident, and fearless by providing them with a unique and fashionable style.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
