Ad Campaigns
Play Games24x7 launches new TVC for Ultimate Teen Patti
MUMBAI: India’s leading mobile games studio, Ultimate Games, has launched an exciting new TV Commercial (TVC) for its highly successful Ultimate Teen Patti app. The TVC captures the intense emotions and gameplay experienced by a Teen Patti player. Ultimate Games is a wholly owned division of Play Games24x7 that has over 10 million players and is a leader in online and mobile games in India.
The commercial starts with a fervent game of Teen Patti with nail biting suspense filling the air. Right from the slow show of the cards to the beating of the heart, the commercial captures the adrenaline rush that every player feels on a Teen Patti table.
Here’re the two interesting scenarios:
Play Games24x7’s co-CEO and co-Founder Trivikraman Thampy said, “Teen Patti is the most played card game in India. It has elements of tension and thrill that no other card game can bring. We are trying to show that the same excitement can be felt while playing Teen Patti on our app. That is the feeling we want the user to take away from the ad.”
Credentials:
Production house was Skylark Productions, Mumbai
Director: Luv Kalla
Showreel:
One thing that immediately stands out while watching the TV Commercial is that the app has an extremely immersive game play and rich graphics that enthralls a player. The Ultimate Teen Patti app is available for both Android and Apple users. The app instantly connects players to their favourite Teen Patti game. Players can sign-up with their Facebook accounts or create a guest account. The game is currently available in Hindi and English language.
Ultimate Teen Patti is one of India’s highest grossing apps. If you are new to Teen Patti game, you can read about Teen Patti rules to get started. This free to play app seeks to provide a high level of engagement to its players with new variations, no limit tables, high bonus amount and the industry’s most rewarding loyalty program. Today, it is India’s highest rated Teen Patti app on the Google Play Store with over 50,000 users who have given it a 5-Star rating.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
