Brands
Platinum EVARA honoured at Pride of India Awards
MUMBAI: ‘Platinum EVARA’, the bridal jewellery collection, has been bestowed with the “Brand of the year 2016-17 – The Emerging No. 1 in the Jewellery Category” award, at the Pride of India Awards.
The brand was felicitated with this honour by the World Consulting and Research Company (WCRC), which is Asia’s leading research and consulting firm. Through intensive primary and secondary research WCRC – has brought forth all brands that are going to be the ‘next big thing’ in their respective categories.
Competing in this category with Platinum EVARA for the “Brand of the Year – Emerging no.1 Brands” were brands such as PC Chandra, Tanishq, PN Gadgil and Lumineux.
The selection process was based on an exhaustive and in depth survey mapping of elements like brand promise/ growth, reach, year-on-year growth, penetration, goodwill, recall, and market acceptance etc. Finally, the number was shortlisted to 100 brands, before concluding on the final winner.
Research has shown that there is a 55% awareness and a 31% purchase intent for EVARA amongst target audience over the last two years. Consumers identify with platinum as a clear symbol of love and see the metal as stylish, precious and attractive.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
