MAM
Plantronics, MGM tie up for ‘Die Another Day’ promo
CALIFORNIA: Plantronics which claims to be the world leader in lightweight communications headsets and the exclusive headset partner for MGM Pictures and Eon Productions’ new James Bond film Die Another Day have announced a multiple market promotion
This offers consumers one free adult ticket to this year’s Bond movie when they purchase a Plantronics headset. More than 25,000 retail outlets and wireless carrier stores in the US will participate in this promotion with point-of-sale materials and in-store displays. The promotion will also be offered in Australia and various European countries, as well as on the Plantronics Web site.
To participate in the US promotion, consumers must purchase a specially marked Plantronics M130-series headset for their cellular or cordless phone featuring a Die Another Day movie coupon. They then complete the promotional offer form on the packaging and mail it, along with their proof-of-purchase, before 28 February 2003. Consumers will receive one free adult ticket to Die Another Day or any other MGM/UA Film.
Produced by Michael G. Wilson and Barbara Broccoli Die Another Day will premiere in theaters in the US and UK on 22 November. Movie tickets can be redeemed at over 17,000 movie theaters in the US, and most major theatrical venues in international markets through 28 February 2003, or while supplies last.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
