MAM
Planman launches research-driven power book
MUMBAI: Marketing company, Planman Marcom, has launched Powerbrands 2010-11, a research-driven power book that consists of India‘s most powerful brands. The book, launched in two formats – a coffee table edition and a corporate edition, is named ‘Evolution to Revolution‘.
The company said that the book that was evolved after rigorous research and brain- storming will act as a strategic tool in reinforcing the supremacy, legacy, sustainability and credibility of brands.
Says IIPM Prof. honorary director Arindam Chaudhuri, “One cannot deny the fact that so many Indian businessmen and entrepreneurs find a place in the list of the billionaires worldwide, showcasing the success story of Indian Inc and its ever-expanding consumer base.
“But, on the flip side, not a single India-born brand could find a place in such lists. We are such a huge market with innumerable opportunities and business prospects and hence branding of a product is as important as the product itself.” He also said that a right kind of knowledge about a brand is what consumers are looking for nowadays.
Concepts like ‘Power-Factor‘ analysis and ‘Power Success Factor‘ (PSF) have been included in the book. This first brand study encompassed nine different parameters essential for the survival, revival, growth and revolution of brands- to establish a brand‘s credibility.
Adds PowerBrands Planman Marcom CEO and co-author Abhimanyu Ghosh, “It is a power book to reflect the soul of each brand so as to bridge the gap between the perceptions of the consumer and the brands.
“Without a well-crafted brand profile, a brand may not seem attractive enough to suit their best markets and fortify their presence amongst the consumers; hence it is adequate to carve a suitable brand perception in order to attract the respective target audience.”
MAM
Give Me Five mental fitness platform launches in India
Global tool for early stress detection debuts in Hyderabad with live demos.
MUMBAI: Give Me Five just gave mental fitness a high-five because when your mind needs a quick check-up, even the app shows up faster than your inner critic. Give Me Five, a global mental fitness platform focused on early detection and proactive wellbeing, was officially launched in India at a special event at The Park Hotel, Somajiguda, Hyderabad. Founded by Brendan Fahey (30 years years building community solutions in human services), Dr Lisa Fahey OAM (35+ years as a trauma-recovery psychologist) and Phil Dymock (technology lead for expansion across the US, Canada, Australia and now India), the platform encourages small, consistent check-ins to spot early signs of stress, anxiety or burnout before they escalate.
The launch featured a live demonstration of core features, quick mental fitness assessments, data-driven personal insights, wellbeing dashboards, and tools tailored for individuals, workplaces, schools and communities. By making early awareness simple and accessible, Give Me Five aims to foster supportive environments where people feel equipped to act sooner rather than later.
Give Me Five co-founder Brendan Fahey said, “Give Me Five was created with a simple idea that small, consistent check-ins can make a meaningful difference in how we understand and support mental fitness. By making early detection accessible through technology, we hope to empower individuals, organisations, and communities to recognise challenges sooner and build stronger systems of care and support.”
The platform arrives as mental health conversations in India gain urgency, with rising awareness of workplace stress, student burnout and everyday emotional load. Give Me Five positions itself as a preventive companion less about crisis response and more about daily maintenance for the mind.
In a world that tracks every step and heartbeat, Give Me Five quietly reminds us the most important metric is still how we feel—and sometimes all it takes is five minutes and a honest pause to keep the balance from tipping.
