Ad Campaigns
Planet Herbs Lifesciences unveils latest TVC for its flagship Synotiz Pain Relief Oil
MUMBAI: Planet Herbs Lifesciences (PHL), has launched a touching and evocative TVC for its flagship product, Synotiz Pain Relief Oil. The TVC highlights the product as more than just a pain-relief remedy— a timeless symbol of tradition and generational care.
Airing across Television channels, YouTube, Instagram, and other digital platforms, the new TVC is aptly titled “Gir ke uthne ko udaan kehte hain”. It features veteran actor Kanwaljeet Singh in the lead with the narrative unfolding as a gentle story, focusing on a grandfather and granddaughter’s quiet care as they take turns to comfort each other in painful circumstances. Soft visuals and evocative flashbacks create a moving parallel between past and present, highlighting how familial roles shift, but the bond remains timeless.
The new campaign positions Synotiz Oil as an essential in every Indian household—trusted by children, parents, and grandparents alike. Rooted in Ayurvedic wisdom yet attuned to modern-day needs, the film presents Synotiz as more of an emotional heirloom.
“This TVC isn’t just a campaign, it’s a reflection of my own story,” said Planet Herbs Lifesciences director Sargam Dhawan Bhayana. “The story draws inspiration from my own life experience, when I have always found comfort in the most painful days by my grandfather who is also the founder of Planet Herbs Mr VK Dhawan. He remained committed to ensuring I was safe and protected and now it’s my turn to make sure he’s fine. I continue to carry forward his values with the same integrity, compassion, and excellence towards our products and our company. Synotiz Pain Relief Oil has always stood for more than just relief. It represents the wisdom of Ayurveda, the care of family, and the trust built across generations. With this film, we hope to remind people that true healing is rooted not only in nature, but in the traditions we hold close.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
