Brands
Pizza Hut serves Crafted Flatzz in new cricketer-led campaign
NEW DELHI: Pizza Hut has launched Crafted Flatzz, a new pizza format backed by a campaign film featuring Indian cricketers Shivam Dube, Varun Chakravarthy and Harshit Rana.
Moving away from the traditional round base, Crafted Flatzz comes in an oval shape with a thin, crisp and lighter crust, designed to be generously topped and easy to share. Pizza Hut positions the product as an “all-rounder”, combining bold flavours with a less heavy eating experience.
The campaign leans into India’s cricket obsession, using locker-room banter and on-field camaraderie to frame the product launch. In the film, the cricketers describe the pizza as “bolder than team selections” and its crust as “lighter than the competition”, drawing parallels between the game and Pizza Hut’s latest innovation.
Pizza Hut Indian subcontinent chief marketing officer Manish Guptaa, said the launch reflects changing consumer preferences for new formats and flavour-forward products. He added that the campaign is timed to coincide with the ongoing ICC T20 World Cup and the upcoming Indian Premier League season, when food-led social occasions peak.
Crafted Flatzz is available in seven variants, including Fiery Schezwan Veggie, Paneer Makhni Masala, Keema Masala and Tandoori Chicken. The range is priced from Rs 299 and is available across dine-in, takeaway and delivery channels, with an introductory offer of two Crafted Flatzz for Rs 499.
Pizza Hut is operated by Yum! Brands in India and continues to expand its menu portfolio through format-led innovation.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
