Brands
Pizza Hut serves Crafted Flatzz in new cricketer-led campaign
NEW DELHI: Pizza Hut has launched Crafted Flatzz, a new pizza format backed by a campaign film featuring Indian cricketers Shivam Dube, Varun Chakravarthy and Harshit Rana.
Moving away from the traditional round base, Crafted Flatzz comes in an oval shape with a thin, crisp and lighter crust, designed to be generously topped and easy to share. Pizza Hut positions the product as an “all-rounder”, combining bold flavours with a less heavy eating experience.
The campaign leans into India’s cricket obsession, using locker-room banter and on-field camaraderie to frame the product launch. In the film, the cricketers describe the pizza as “bolder than team selections” and its crust as “lighter than the competition”, drawing parallels between the game and Pizza Hut’s latest innovation.
Pizza Hut Indian subcontinent chief marketing officer Manish Guptaa, said the launch reflects changing consumer preferences for new formats and flavour-forward products. He added that the campaign is timed to coincide with the ongoing ICC T20 World Cup and the upcoming Indian Premier League season, when food-led social occasions peak.
Crafted Flatzz is available in seven variants, including Fiery Schezwan Veggie, Paneer Makhni Masala, Keema Masala and Tandoori Chicken. The range is priced from Rs 299 and is available across dine-in, takeaway and delivery channels, with an introductory offer of two Crafted Flatzz for Rs 499.
Pizza Hut is operated by Yum! Brands in India and continues to expand its menu portfolio through format-led innovation.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
