MAM
Pizza Hut rolls out ad campaign created by JWT
MUMBAI: Pizza Hut has launched a new television campaign, ‘Pasta Masti’, that has been created by JWT.
In line with its tagline, the concept is all about trying “classic” and new flavours and formats of pasta.
The campaign is a light, funny and warm TVC shot with friends mirroring the “Masti” they can have with the new range. It aims to make pasta a fun product, ideal for sharing with friends and takes it out of the zone of expensive Italian restaurants.
Pizza Hut India general manager Sandeep Kataria said, “As a brand, Pizza Hut is about Pizzas and much more. This is why we are the first brand to bring fabulous tasting pastas in an accessible and affordable manner to consumers across the country and the launch of Pasta Masti is a key step in that direction. The campaign highlights the launch of an exciting new range of 11 scrumptious pastas, which comes with large helping of fun and friendliness for everyone.”
JWT India executive creative director Surjo Dutt added,
“The TVC is all about demystifying the pasta experience, transforming it from being a formal, uptight affair to a more fun and easy-going experience.”
The creative execution shows four friends enjoying the new pasta range at Pizza Hut with friendly banter, leg pulling and bonding – typical of an outing with friends –and it’s all focused around new pastas at Pizza Hut. The campaign demonstrates that there is no one way to eat pasta, it is best enjoyed in your own unique, individual way with your friends – the Fun Way.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
