MAM
Pizza Hut rolls out ad campaign created by JWT
MUMBAI: Pizza Hut has launched a new television campaign, ‘Pasta Masti’, that has been created by JWT.
In line with its tagline, the concept is all about trying “classic” and new flavours and formats of pasta.
The campaign is a light, funny and warm TVC shot with friends mirroring the “Masti” they can have with the new range. It aims to make pasta a fun product, ideal for sharing with friends and takes it out of the zone of expensive Italian restaurants.
Pizza Hut India general manager Sandeep Kataria said, “As a brand, Pizza Hut is about Pizzas and much more. This is why we are the first brand to bring fabulous tasting pastas in an accessible and affordable manner to consumers across the country and the launch of Pasta Masti is a key step in that direction. The campaign highlights the launch of an exciting new range of 11 scrumptious pastas, which comes with large helping of fun and friendliness for everyone.”
JWT India executive creative director Surjo Dutt added,
“The TVC is all about demystifying the pasta experience, transforming it from being a formal, uptight affair to a more fun and easy-going experience.”
The creative execution shows four friends enjoying the new pasta range at Pizza Hut with friendly banter, leg pulling and bonding – typical of an outing with friends –and it’s all focused around new pastas at Pizza Hut. The campaign demonstrates that there is no one way to eat pasta, it is best enjoyed in your own unique, individual way with your friends – the Fun Way.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
