MAM
Piyush Prasad appointed as Hero Electric’s national business head for India
MUMBAI: One of the biggest electric vehicle brands in India, Hero Electric announced the appointment of Piyush Prasad as the national business head. Prasad will be responsible for the overall business growth, expanding product sales and will oversee the customer satisfaction program for Hero Electric.
Prasad, with his diverse experience of over 20 years, has been credited for his significant contribution in the growth of the automobile industry in India. In his new role, he will be responsible for strategically leading Hero Electric’s business across Tier 1, 2, 3 and below markets as the brand aims to further spread awareness for electric vehicles in the region.
Prasad will be responsible for the overall business growth, expanding product sales and will oversee the customer satisfaction program for Hero Electric, and play a strategic role in building the business.
“I am thrilled to be a part of Hero Electric family, which is the leader in the electric two-wheeler space in India. Hero Electric has constantly led the electric mobility revolution in the country, and I look forward to contributing to the growth of the company and play a significant role in their vision of leading the future of mobility. “, said Hero Electric national business head Piyush Prasad.
Commenting on the appointment, Hero Electric CEO Sohinder Gill said, “We are delighted to have Piyush on-board, his vast experience and expertise in business & sales management among other verticals will certainly boost the brand awareness and will further strengthen Hero Electric’s position in India.”
Prasad is an industry veteran and has previously worked with some of the most reputed global brands, such as Harley-Davidson, Renault, General Motors, Mahindra and Hyundai. In his roles at all the prior organizations he has successfully led his team in creating effective strategies in dealer management, training, planning, market activation, ensuring customer satisfaction and market intelligence.
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
