MAM
Piyush Prasad appointed as Hero Electric’s national business head for India
MUMBAI: One of the biggest electric vehicle brands in India, Hero Electric announced the appointment of Piyush Prasad as the national business head. Prasad will be responsible for the overall business growth, expanding product sales and will oversee the customer satisfaction program for Hero Electric.
Prasad, with his diverse experience of over 20 years, has been credited for his significant contribution in the growth of the automobile industry in India. In his new role, he will be responsible for strategically leading Hero Electric’s business across Tier 1, 2, 3 and below markets as the brand aims to further spread awareness for electric vehicles in the region.
Prasad will be responsible for the overall business growth, expanding product sales and will oversee the customer satisfaction program for Hero Electric, and play a strategic role in building the business.
“I am thrilled to be a part of Hero Electric family, which is the leader in the electric two-wheeler space in India. Hero Electric has constantly led the electric mobility revolution in the country, and I look forward to contributing to the growth of the company and play a significant role in their vision of leading the future of mobility. “, said Hero Electric national business head Piyush Prasad.
Commenting on the appointment, Hero Electric CEO Sohinder Gill said, “We are delighted to have Piyush on-board, his vast experience and expertise in business & sales management among other verticals will certainly boost the brand awareness and will further strengthen Hero Electric’s position in India.”
Prasad is an industry veteran and has previously worked with some of the most reputed global brands, such as Harley-Davidson, Renault, General Motors, Mahindra and Hyundai. In his roles at all the prior organizations he has successfully led his team in creating effective strategies in dealer management, training, planning, market activation, ensuring customer satisfaction and market intelligence.
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
