MAM
Pix awards media duties to MediaVest and Zoom Advertising
MUMBAI: Multi Screen Media‘s (MSM) English movie channel Pix has shifted its media mandate from OMD to MediaVest and Zoom Advertising.
Media Vest will handle television and radio while Zoom Advertising will look after print.
The reason behind having two agencies was to segregate the media planing business based on their expertise, said a channel spokesperson.
It has been learnt that seven agencies were in the fray.
MediaVest, Mumbai VP Dinesh Rathore said, “We intend to drive the channel to a leadership position in the English genre with our human experience strategy framework and hardnosed analytics, and thereby providing simple, real-time and meaningful solutions. We are excited to be working with the brand and believe that this partnership will translate into a success story for the brand.”
Zoom Advertising proprietor Chirag R Barasia added, “We are excited in bagging their print AOR and media buying duties which is a challenge and an opportunity for us to connect them to wider print options. We are positive on our media buying capabilities and thus we will strive hard to ensure Pix achieves significant progress and success in their print portfolios. Similarly, Pix has given us a big boost to venture out in exploring and implementing other media opportunities for them and our other client.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
