MAM
Piramal Realty ropes in Farhan Akhtar as new brand ambassador
Mumbai: Piramal Realty, the real estate arm of Piramal Group, has announced Farhan Akhtar as its new brand ambassador.
The Bollywood actor and filmmaker has joined Rahul Dravid to be the face of Piramal Realty’s portfolio of projects in the Mumbai metropolitan region. As part of the new campaign, Akhtar will be positioned as an experienced ambassador to the brand and demonstrate Piramal Realty’s vision of designing high-quality projects that will add value to the lives of its residents.
“The new campaign will be amplified through a 360-degree marketing approach covering outdoor, social media, print, digital, and physical avenues of promotion that are in the pipeline to enhance the association between Farhan Akhtar, Rahul Dravid and Piramal Realty,” said the brand in a statement.
“Farhan embodies the authenticity and drive for excellence that aligns with our values. His unique personality resonates with our ethos, which makes him a perfect fit for us,” said Piramal Realty COO Gaurav Sawhney. “As an organisation, we are committed to providing exceptional and unmatched experiences that match changing consumer preferences, and we are confident that our association with Farhan will enrich our efforts to add more value to our customers.”
“Through this association with Piramal Realty, we are bringing to life the essence of creating and celebrating those unforgettable experiences with our families and loved ones that will last a lifetime,” said Farhan Akhtar on the brand association.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
