MAM
Pinky promise wins big as sustainability campaign inspires green living
MUMBAI- Sustainability just got a creative twist, thanks to the Pinky Promise campaign, an innovative concept by Rahul Rudra and Abhishek Kaddi of Ogilvy, which has been crowned the winner of the International Advertising Association (IAA) and Indian Merchants Chamber’s (IMC) sustainability campaign contest.
The campaign takes a light-hearted yet impactful approach to inspiring individuals to embrace eco-friendly habits in their daily lives. By celebrating the small yet significant steps toward sustainability, Pinky Promise turns conscious living into second nature, no extra effort required.
“When individuals remember each small gesture that can make the planet a greener place, they automatically carry that feeling into other aspects of their life. And that’s how a movement begins,” said IAA president Abhishek Karnani.
For the winning duo, sustainability and creativity share a common thread, both thrive when they blend seamlessly into everyday life. “The best ideas often come when you’re not trying too hard, like on the toilet in this case,” joked Rahul Rudra and Abhishek Kaddi. “And the best sustainable practices are those that fit naturally into your routine. That’s exactly what Pinky Promise is all about.”
With its quirky charm and meaningful message, Pinky Promise is set to spark a movement one small, sustainable step at a time.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
