MAM
Photo blogging site ‘Mobylog’ debuts
MUMBAI: With one in every three mobile phone users wielding a camera phone these days, the popularity of the technology is signaling yet another blogging revolution, this time photo blogging.
Midas Events, a below-the-line communications agency, has launched ‘Mobylog – mobylogger’s lounge’, India’s first full photo blogging solution. The URL of the website is www.mobylog.com.
Mobile blogging offers camera phone users the opportunity to instantly transfer their pictures to their own personal presence on the Net. Through Mobylog, a camera phone user can readily be a part of the online photo journal phenomenon without downloading any additional software or going through a long drawn registration process. All you need to do is Click a Photo, Tag a message / comment through MMS & Send to your personal moblyog page, enabling instant viewing & sharing online.
Mobylog is designed for the typical mobile phone user and ease of use is one of its key features. The sites advanced architecture supports almost all GSM networks and the full range of multimedia standards and handset capabilities. It incorporates a wide range of mobylogging features such as commenting, bookmaking, favourites, messaging etc that provides rich & personalized service, states a company release.
Midas Events MD Deepak Pawar said, “We are upbeat about Mobile blogging as the concept has tremendous potential and the unique ability of the use to tailor the application to suit ones needs.”
At Mobylog efforts to sustain & grow the user base are being carried out by promoting the addictive nature of the service & encouraging users to frequently stay connected through pictures. The campaign innocuously asks “Aaj Photu Dala Kya?” subtly reminding the user to frequently post on the site & encouraging others to join in the fun, the release adds.
Midas Events has set up the entire backroom operations towards maintenance and sustenance of the site. The agency is headquartered in Mumbai with operational offices in all metros and major mini metros, and offices across India.
Pawar adds, “With our core competencies spread over brand communications and brand identity management services, converging the spectrum of mediums through creative use of technology, mobylog is the next step in providing interpersonal communication solutions to the constantly mobile. While many such services would be existing across the world, this is the first fully Indian service and first from India.”
With the technology introduced in June 2003 and today nearly 6 per cent of Americans are mobile bloggers. With 47 million mobile phone users currently in India fast upgrading to camera phones, the market here is vast. Mobylog has taken the initiative to add value by providing these users an opportunity to use their camera phone to communicate, interact & share their moments in an exciting new way.
MAM
T20 WC 2026 ad volumes rise 4 per cent despite fewer brands: TAM report
Fewer brands, bigger bets: India matches and top players drive ad surge
MUMBAI: Advertising during the ICC Men’s T20 World Cup 2026 may have become leaner in participation, but it certainly packed a stronger punch. A new analysis by TAM Media Research shows that ad volumes per match rose by 4 per cent compared to the 2024 edition, signalling sharper spending even as the advertiser base narrowed.
The numbers tell a tale of two trends. On one hand, the overall count of categories, advertisers and brands dropped steeply by 55 per cent, 63 per cent and nearly 68 per cent respectively versus the ICC Men’s T20 World Cup 2024. On the other, those who stayed in the game appeared to spend more aggressively, driving higher ad intensity across matches.
India’s pulling power remained unmistakable. Matches featuring the Indian team generated 66 per cent higher ad volumes than non-India games, underlining the country’s outsized influence on cricket’s commercial engine. The tournament final also saw an 18 per cent jump in advertising volumes compared to 2024, pointing to stronger monetisation at the business end of the competition.
The shift towards concentration was equally striking. The top five advertisers accounted for 39 per cent of total ad volumes, unchanged from the previous edition, but the names themselves saw a complete shake-up. OpenAI emerged as the leading advertiser with a 12 per cent share, followed by Coca-Cola India at 9 per cent and Mahindra & Mahindra at 8 per cent. Apollo Tyres and Reliance Consumer Products rounded off the top five.
A similar churn played out at the brand level, with no overlap in the top five brands between 2024 and 2026. At the same time, leading categories tightened their grip, with the top five accounting for 53 per cent of ad volumes, up from 42 per cent earlier. The cars category led the pack with a 15 per cent share, followed closely by e-commerce services at 14 per cent and aerated soft drinks at 11 per cent.
When it came to format, brevity ruled. Ads between 11 and 20 seconds dominated commercial breaks, making up over half of all spots, while shorter sub-10 second creatives followed as the next preferred choice.
The broader takeaway is clear. Even as fewer players entered the arena, those that did were willing to spend bigger and smarter. In a tournament where every over counts, advertisers seem to be playing a more focused, high-impact innings, betting on scale, timing and the enduring magnetism of cricket’s biggest stage.
