MAM
Phonographic Performance Ltd. License Holders Can Now Play Popular Bengali Hits like ‘Amake Amar Mawte Thakte Dao’ & ‘Bholey Baba’
MUMBAI: SVF Entertainment needs no introduction. As West Bengal’s premiere record label, and Eastern India’s largest film distributer, the company is a media powerhouse with the rights to scores of movies and hundreds of popular Bengali songs. In a major strategic decision to monetise their public performance and radio rights across India, the company has signed an exclusive agreement with PPL, India’s largest collective rights management organisation.
The said agreement will make SVF a member of PPL, which has seen rapid growth in membership over the past year. The music licensing company currently represents 320+ music labels with more than 1.5 million international and 0.8 million domestic songs in their repertoire. The signing on of SVF will further expand the company’s foothold into the growing East Indian market. For PPL’s thousands of license holders, this new agreement will mean the legal right to publically perform a plethora of Bengali dance hits like Dhaker Taale, O My Love and Benche Thakar Gaan, among others.
Mr. Mahendra Soni, MD, SVF Entertainment, reportedly said “Joining hands with PPL in India directly helps us focus on our core creative business. Earlier we were monetizing in parts ourselves. PPL has right teams and digital tools for them to enable monetize in a larger scale. The revenues we earn from public performance & radio, will plough it back in new talent and creating more hits.”
Commenting on this massive deal, Mr. Rajat Kakar, CEO & MD of PPL India said “SVF commands a lion’s share in Bengali music and they are the largest media and entertainment house in the East. The signing of SVF Entertainment is a big milestone as it takes us to No.1 position in the East Indian market. We are proud to associate with them”
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
