MAM
Phoneytunes develops new applications for Qualcomm Brew
BANGALORE: Phoneytunes.com, the New Delhi-based company focused on integrating mobile network technology and content offerings, has announced the launch of three wireless applications developed for Qualcomm’s Brew solution. The latest addition includes an astrology package, an image morphing service and a customisable ringtone application.
The new astrology package is comprised of daily, weekly, monthly and annual predictions focused on various aspects of life including romance, business and health, uniquely bringing the ancient Indian power of astrology to mobile users at the touch of a button. The application will also consist of compatibility charts based on astrological signs, I-Ching services, tarot card readings and fortune telling, states an official release.
The application will allow users to customise memories, adding an element of fun to photography with its image morphing application. This will allow users to take any image, including any camera phone photo, and morph it with color effects, shades or distortions. An extension within this application will also allow users to morph two pictures together – creating a single image. These images can then be used for multimedia text messaging and customisation of a user’s mobile phone.
Phoneytunes’ latest ringtone application will leverage the power of the mobile device’s internal processor to morph an existing polyphonic tune to a user selected beat and the tempo to create a truly customised tune. This newest offering to the ringtone market promises to further fulfill end users’ expectations in customizing their mobile phones with unique applications that reflect their personalities, the release adds.
“Phoneytunes takes pride in developing cutting-edge entertainment applications for the international wireless market, and is constantly working towards further innovation with each new launch,” says Phoneytunes founder & CEO Taron Mohan. “The Brew solution has proven to be instrumental in our success due to the level of flexibility and superior technology it provides us in developing advanced applications such as the three announced today. We look forward to continue developing compelling applications using the Brew solution, as it assists us in both enhancing wireless subscribers’ experience and encourages the uptake of our applications globally,” he adds.
“As the Indian wireless industry continues to progress, end users have come to expect more exciting ways in which they can customize their mobile devices to their own tastes and personality, which these latest offerings from Phoneytunes provide,” says Vishal Gupta, director of product technologies for Qualcomm India. “Qualcomm is committed to empowering the Indian developer community with the tools and resources necessary to develop compelling applications such as these with the global reach needed in the dynamically changing wireless marketplace.”
Qualcomm’s Brew solution enhances the wireless experience for consumers and creates new services and revenue streams for the mobile marketplace.
Brands
Parle-G celebrates Bihu with music-led campaign rooted in culture
Two-part films blend nostalgia and storytelling to capture Assam’s festive soul
MUMBAI: Parle-G has turned to music, memory and meaning in its latest campaign celebrating Bihu, offering a culturally rooted tribute that goes beyond typical festive advertising.
Created by Thought Blurb Communications, the two-part campaign builds on the brand’s long-standing thought of finding joy in others’ happiness. It begins with a music-led prequel and culminates in a narrative-driven film that explores the emotional essence of the festival.
The campaign opened with a two-and-a-half-minute Bihu music video featuring Partha Hazarika, with music composed by Nilotpal Bora and vocals by Dikshu. Rather than positioning itself as a conventional brand piece, the video leaned into authenticity, capturing the vibrancy and rhythm of Bihu. Viewers also drew emotional parallels to Zubeen Garg, whose absence lent the film a nostalgic undertone. The response was swift, with over 12 million combined views across YouTube and Instagram within a week.
Building on this momentum, the main film tells the story of Ahir, a musician struggling to compose a Bihu song within the confines of a studio. His journey takes him into the open landscapes of Assam and eventually to the banks of the Brahmaputra, where a boatman helps him rediscover the true spirit of Bihu. The narrative underscores a simple idea that the festival cannot be manufactured in isolation, it must be experienced in nature, community and shared joy.
Speaking about the campaign, Parle Products vice president Mayank Shah said the initiative aims to celebrate not just the festival but the emotion behind it. He noted that Bihu reflects the idea that joy multiplies when shared, a theme that sits at the heart of the story.
From the agency side, Thought Blurb Communications chief creative officer Vinod Kunj said the team sought to tap into Assam’s cultural pulse, acknowledging the emotional void left by the absence of Zubeen Garg while celebrating the enduring spirit of the festival.
Adding to this, Thought Blurb Communications national creative director Renu Somani Karwa said the campaign draws from deeply human stories, where small acts of generosity become powerful expressions of connection.
Meanwhile, Thought Blurb Communications executive creative director Auryndom Bose highlighted the importance of nature in shaping Bihu’s identity, noting that the film attempts to capture how music and movement emerge organically from the landscape itself.
With this campaign, Parle-G leans into cultural storytelling with a lighter brand footprint and a stronger emotional core. By placing music and community at the centre, it offers a reminder that some stories are best told not in studios, but in the shared rhythms of real life
