MAM
Phoenix Marketcity Chennai dazzles with Euphoria 2025
MUMBAI: Phoenix Marketcity Chennai kicked off the festive season with Euphoria 2025 – A Celebration of Sorts, its spectacular annual Diwali bash. This year’s edition, themed the five elements – earth, water, fire, air, and ether, transformed the mall into a multisensory playground of fashion, music, theatre, and art.
The highlight of the evening was a fashion extravaganza curated by India’s style guru Prasad Bidapa, showcasing designs inspired by nature’s harmony. Hindi cinema star Dino Morea stole the show as the runway’s showstopper, while soulful performances by Charu Semwal added melodic magic to the night.
Phoenix Marketcity Chennai centre director – Phoenix Mall of Asia & marketing director – South Rituu Jai Mehhta said, “Euphoria has become one of Chennai’s most anticipated festive celebrations, bringing together fashion, culture, and entertainment. This year’s edition, part of the Phoenix Festival – 90 Days of Fun, is just the start of a season filled with creativity, joy, and immersive experiences for our patrons.”
Prasad Bidapa added, “Designing a show in Chennai is always inspiring. With its rich tradition and modernity, from Kanchivarams to temple-border motifs, Euphoria 2025 celebrates the city’s uniqueness through fashion, performance, and storytelling.”
The evening drew a lively crowd of shoppers, influencers, celebrities, and families, all reveling in the festive decor, capturing vibrant moments, and soaking in the magic of the season.
With Euphoria 2025, Phoenix Marketcity reaffirmed its status as Chennai’s premier destination for lifestyle, fashion, and entertainment, where every celebration is a larger-than-life experience.
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
