Brands
Philips doubles ad budget for kitchen appliances; appoints chef Ranveer Brar as ambassador
NEW DELHI: Even as the advertising and promotions budget is being doubled from last year for its kitchen appliances category in India, Phillips India has taken on chef Ranveer Brar to promote its products.
In an interview with Indiantelevision.com, Philips India director marketing and business head – domestic appliances Gulbahar Taurani said that the increase in marketing budget had been done in view of the rate at which the kitchen appliances business for Philips India had been growing. “The growth at Philips India has been three to four times faster than the rate at which the kitchen appliances market is growing in India,” he said.
Philips India will be taking a 360 degree approach to marketing the kitchen appliances products. “There will be television commercials, radio and print ads, outdoor hoardings and road shows, apart from social media and the digital space with interactive features,” Taurani informed.
Speaking about taking on board Brar as the brand ambassador, Taurani said, “He is someone who knows about food and can communicate well to the women at home. His programme Thank God its Fryday season 2 presents the magic of Philips AirFryer, transforms the experience of fried food and makes it a guilt free indulgence, to consumers across India.”
Additionally Taurani was also of the opinion that Brar could encourage the Indian woman to cook easily and spend more time with the family. “Brar will help consumers draw a closer connect with the brand and its products, which enable Healthy Living. Philips India being a health and well-being company is the only brand that offers a cohesive, integrated and dedicated Healthy Living Portfolio,” he added.
Some of the popular products from its Healthy Living Portfolio range are AirFryer, SoupMaker, Pre Clean Juicer and Food Steamer.
Taurani said that the association with Brar was not just a simple endorsement agreement, “but a partnership between two like-minded entities that have joined hands together to empower consumers to get more out of their appliances. Together, we intend to provide our consumers with holistic solutions for their lifestyle nutritional needs.”
Talking about his association with Philips, Brar said, “From the time I was growing up, Philips as a brand always stood for reliability and cutting edge technology. I strongly believe that in terms of reliability, durability and being current Philips is, was and will always be the brand to look out for. Philips Kitchen Appliances offer a range of intelligent devices that are designed to help you stay healthy and eat whatever you want without the guilt and without worrying about taste. I am privileged to be representing the brand and the product range that I personally believe in.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
