MAM
P&G named ‘Brand Marketer of the Decade’ at Cannes Lions 2020
NEW DELHI: Procter & Gamble (P&G) is a widely-recognised face in the FMCG world with products scattered across the globe. It's not surprising that it has been recognised as the “Brand Marketer of the Decade” at Cannes Lions 2020 for its exceptional performance at the festival and its smart marketing initiatives in the 2010s. The brand has remained in the top six brands at Cannes Lions for the whole decade and has won this prestigious honour twice. The other top two brands in the category were Nike and Volkswagen.
Procter & Gamble has been one of the most prominent winners at the Cannes Lions in the past decade and along with its agency partners has many awards to the names of its groundbreaking campaigns. Some of the biggest and most popular campaigns to win recognition at Cannes festival of creativity are The Man Your Man by Old Spice (2010), The Response Campaign, Smell Like a Man, by Old Spice (2011), Touch the Pickle by Whisper (2015), Handle By Care by Gillette (2017), Touch of Care by Vicks (2017) and It’s a Tide Campaign by Tide (2018).
In 2019, it picked 15 Cannes Lions and also brought a few of its latest technologies and innovations to Cannes Lions in the P&G LifeLab.
Procter & Gamble chief brand officer Marc S Pritchard said, “P&G is so humbled and honoured to be recognised as the brand marketer of the decade, but there is still more to do and we will continue to do so.” He also emphasised on the need to use creativity as a voice for good and as a force of change.
Additionally, Wieden+Kennedy, Portland has been awarded the 'Independent Agency of the Decade' for dominating the top agency rankings continuously for the past ten years, never lower than the fourth position, and claiming the top spot no less than four times.
The agency has been associated with some of the most iconic Cannes Lions-winning campaigns including Write The Future by Nike, Smell Like A Man by Procter & Gamble, Coke Polar Bowl by Coca-Cola Company, Nothing Beats a Londener and Dream Crazyby Nike.
The awards were announced under its ‘Global Lions Creativity Report of the Decade’, which will be released at the festival on 26 June.
Other awardees include
Agency of the Decade – North America won by Wieden+Kennedy, Portland
Agency of the Decade – Latin America won by Almap BBDO, Sao Paulo
Agency of the Decade – Asia won by Dentsu Inc., Tokyo
Agency of the Decade – Pacific won by Colenso BBDO, Auckland
Agency of the Decade – Europe won by adam&eveDDB, London
Agency of the Decade – MEA won by VMLY&R, Dubai
Holding Company of the Decade, Network of the Decade, Agency of the Decade, Independent Agency of the Decade, and Palme d’Or of the Decade were yet to be announced at the time of filing.
Brands
SatLeo Labs raises $5.5m seed funding led by Unicorn India Ventures
Fresh capital to power thermal satellite mission and AI data platform
MUMBAI: SatLeo Labs has raised $2.2 million in a fresh seed round led by Unicorn India Ventures, taking its total funding to $5.5 million as it steps up efforts to scale its space-based thermal intelligence platform.
The funding round also saw participation from existing backers including Merak Ventures, Java Capital, IIMA-CIIE and deep-tech investor Manish Gandhi.
The capital will be used to accelerate SatLeo’s flagship thermal satellite mission and further develop its AI-powered platform designed to deliver high-resolution thermal and visible data from low Earth orbit. The company aims to turn this data into actionable insights for sectors ranging from climate monitoring to urban planning.
Over the past year, SatLeo has scaled rapidly, growing its team from 8 to 30 specialists across satellite engineering, thermal sensing and AI-led geospatial analytics. It has also achieved a key milestone with the development of its first experimental payload, TAPAS-1, which reached near flight-ready status within six months and is now positioned for launch.
On the ground, the startup has begun translating its technology into real-world use cases. Pilot projects in cities such as Ahmedabad and Tumakuru have focused on monitoring urban heat islands and air pollution, impacting over 400,000 citizens. At the same time, its commercial pipeline has expanded sharply, with letters of intent rising from around $15 million to over $42 million within a year.
SatLeo Labs co-founder and CEO Shravan Bhati said, “Sustainability has become imperative amid accelerating climate change and rapid urbanisation. This fundraise represents a critical milestone as we move into the execution phase of our next mission.”
He added that the company is focused on scaling its satellite constellation and enhancing payload performance to deliver thermal intelligence at a global level.
Backing the startup, Unicorn India Ventures managing partner Bhaskar Majumdar said, “Space is an arena where the next wave of technological innovation will emerge. SatLeo’s ability to combine thermal and visible satellite data into real-time insights positions it strongly for long-term growth.”
Looking ahead, SatLeo plans to focus on launch readiness, expanding commercial deployments and scaling its technology stack over the next 12 months.
As demand for climate and environmental intelligence grows, SatLeo’s latest fundraise signals rising investor confidence in space-tech solutions that bring data from orbit down to everyday decision-making.
