MAM
P&G launches new Vicks cough syrup with a promise
MUMBAI: Procter & Gamble (P&G) Hygiene and Healthcare Ltd today launched Vicks Formula 44 cough syrup with a promise that it would give “long-lasting cough relief for up to eight hours.”
Present at the press conference held in Mumbai to announce the launch, were P&G India chairman Bharat Patel, P&G country manager-marketing Rahul Malhorta, ear-and-throat (ENT) head of Hinduja Hospital, Mumbai, Dr Amitav Shukla and singer-cum-VJ Raageshwari.
Raageshwari sang the new jingle for Vicks Formula 44 – the lyrics of which are composed by her father Trilok Lumba- for all those present at the conference. Asked whether she would be starring in the TVCs of the product, she said, “It is too early for the company to decide what they want, whether they want an ad film or a print campaign with me. But I am definitely the face of the product and I will be travelling extensively to endorse Vicks Formula 44.”
Talking about her connection with the product, Raageshwari said, “I am a singer and I have to sing and perform in front of a large audience to keep up the tempo. This requires a lot of shouting and cheering. At the end of the day, I am coughing and my throat is sore. So for me, something like Vicks Formula 44 which provides eight hours of relief is a saviour. Other cough syrups only provide about four hours of relief.”
Patel said, “Our objective is to be a market leader. There is a market of 550 crore in India and we are targetting a significant share in it, although it is not possible for us to give out estimates and spends in a public related company due to the fierce competition in the market.” Speaking about the price of the product, he said, “Our product is priced lower than any other cough syrup in the country.”
Vicks Formula 44 has been approved by WHO and US FDA as they have found no evidence to warrant the international control of DEX (Dextromethorphan Hydrobromide) which is used in the syrup.
Speaking to indiantelevision.com, Malhotra said, “As of now we are only focussing on TVCs for Vicks Formula 44. Our aim is to reach as many people as we can.”
The TVC stars model turned actor and former Mr Grasim Diwakar Pundir and focuses on a father-daughter relationship. The ads are targetted mainly at housewives who are the key decision makers in matters of family health and care.
Summer comes with intense sun exposure, sweat, and excess oil. The result is tanning, dullness, and uneven skin tone. Your skin may continue to appear tired if your routine stays the same. Therefore, a detan face wash is essential.
It can remove tan, cleanse thoroughly, and restore your natural glow when paired with a tan removal face mask, without over-drying your skin. Understanding how it works and why it matters will help you use it to get the desired results.
What Is a Detan Face Wash?
A detan face wash is a cleanser for addressing sun tan, pigmentation, and buildup caused by UV exposure and pollution.
It works on the following aspects.
- Surface cleansing by removing dirt, oil, and sweat.
- Mild exfoliation to remove dead skin cells.
How it works?
Function What it does? Exfoliation Removes dead, pigmented cells Brightening Reduces melanin buildup Cleansing Clears sweat, oil, and pollution Skin renewal Promotes fresher, even-toned skin
Why Your Skin Needs Extra Care in Summer
Summer conditions in India mean heat, humidity, and UV exposure. They can directly affect your skin barrier.
Common summer skin issues
- UV rays lead to more melanin, which results in tanning and pigmentation
- Sweat and oil clog pores, leading to acne and blackheads
- Dust and pollution make your skin dull and uneven
What happens without proper cleansing?
- Tan layers build up
- Skin looks darker and patchier
- Breakouts become frequent
Using a face wash for summer that removes tan can prevent this cycle.
Top Detan Face Wash Benefits for Skin in Summers
- Removes Tan and Brightens Skin
Detan cleansers contain exfoliating ingredients that fade pigmentation caused by the sun.
Result
- More even skin tone
- Visible brightness over time
This is the right way if you are searching for how to remove sun tan from face at home.
- Deep Cleansing Action
Sweat and oil trap dirt inside pores. A de tan face wash benefits in clearing this buildup.
Benefits
- Reduces clogged pores
- Prevents acne and blackheads
- Keeps skin breathable
- Controls Excess Oil
A de tan face wash for oily skin controls sebum without stripping moisture.
Ideal for
- Oily skin
- Combination skin
- Humid conditions
- Refreshes and Revitalises Skin
The skin feels heated and fatigued after sun exposure. Detan cleansers include soothing ingredients.
Effects
- Cooling sensation
- Reduced irritation
- Instant freshness
- Cleanses Without Drying
A good formula balances cleansing with hydration.
For example, the Detan face wash by Foxtale uses:
- Papaya enzymes for gentle exfoliation
- Vitamin CÂ for brightening and antioxidant protection
Its sulphate-free formula removes tan and buildup, but also hydrates the skin. It is suitable for daily use in dry heat.
Key Ingredients to Look For in Detan Face Wash for Summers
Choosing the right ingredients determines whether your cleanser will work or not.
Ingredient guide
Ingredient Function Vitamin C Brightens, reduces pigmentation Papaya Enzymes Enzymatic exfoliation removes tan Aloe Vera Soothes sun-exposed skin Lemon Extract Mild astringent, helps cleanse Activated Charcoal Detoxifies, controls oil
These ingredients make a formula work in de tan face wash for men and women with outdoor-heavy routines.
How to Use Detan Face Wash Effectively
Consistency and technique matter as much as the product.
- Splash your face with lukewarm water.
- Take a small amount of the cleanser.
- Massage gently for 30–40 seconds.
- Focus on tanned areas (forehead, nose, cheeks).
- Rinse thoroughly and pat dry.
- Follow with moisturiser and sunscreen.
Frequency
- Twice daily (morning and night).
Use the cleanser with a weekly Tan removal face mask to get faster detanning results.
Who Should Use a Detan Face Wash?
A detan face wash is suitable if you:
- Spend long hours outdoors
- Notice tanning or uneven skin tone
- Have oily or combination skin in summer
- Want a brighter, fresher look without harsh treatments
It works equally well as a de tan face wash for men dealing with sun exposure and oiliness.
Final Thoughts
A detan face wash is an upgrade to your summer routine with a specific purpose. It removes tan, controls oil, and maintains clarity in conditions that naturally damage your skin.
Tanning fades slowly with the right ingredients and regular use. Your skin will appear clearer and more even. Results take time, so let your skin recover from sun damage by being consistent with your routine.
