MAM
P&G launches ‘New Pantene’, Lara Dutta brand ambassador
MUMBAI: P&G today announced the launch of a new shampoo – New Pantene – positioned as a one-step solution shampoo that contains coconut oil and promises to makes hair strong.
New Pantene was launched by former Miss Universe and Bollywood actor and now Pantene Brand Ambassador Lara Dutta.
Giving a perspective on the signing of Dutta as brand ambassador Pantene, associate marketing director Rahul Malhotra said, “Pantene has always believed that only hair that is strong from inside, looks beautiful from the outside. Likewise, Lara is a beauty icon who radiates inner strength too – be it through her being crowned Miss Universe, her role as global UN ambassador or her belief in fitness and nutrition and therefore is a true embodiment of Pantene’s character and its promise to consumers.”
To educate consumers on the benefits of this new product, P&G has launched ‘Pantene Strength Stations’ in Mumbai. ‘Pantene Strength Stations’ are hair care booths and your one-stop solution to every tress concern. Pantene Hair care experts present at each station conduct hair strength tests.
Over the next few weeks, the ‘Pantene Strength Stations’ will also be launched in In Orbit Mall, Malad.
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
