MAM
P&G continues robust spends on ad and promo in Q2 FY13
MUMBAI: Keeping up with the trend of FMCG companies expanding media spends, Procter & Gamble Hygiene and Health Care Ltd (PGHHCL) upped its advertising expenditure by 35.77 per cent for the second quarter ended 31 December. The company spent Rs 945.8 million in the second quarter compared with Rs 696.6 million a year earlier.
The ad spends exceeded the company‘s net profit in the second quarter by a wider margin compared with a year earlier. In the second quarter of FY13, the company‘s net profit was Rs 539.9 million, up 5.47 per cent from Rs 511.9 million a year earlier. Its total income in the second quarter grew by 32.68 per cent to Rs 4.71 billion from Rs 3.55 billion a year earlier.
The company‘s advertising spend to total income ratio was up marginally in Q2 FY13 to 20.09 per cent from 19.61 per cent a year earlier.
For the half year ended 31 December, P&G spent Rs 1.63 billion on advertising and promotion. This is a 22.56 per cent increase from H1 FY12‘s Rs 1.33 billion. The company‘s total income for the first half rose by 28.77 per cent to Rs 8.46 billion from Rs 6.57 billion a year earlier. The company‘s profit for the first half stood at Rs 992.6 million, up 5.63 per cent from Rs 393.7 million a year earlier.
P&G managing director Shantanu Khosla said, “Procter & Gamble Hygiene and Health Care Ltd has sustained & improved the past quarter‘s strong growth momentum. We have registered robust sales and volume growth for the quarter ended December 31, 2012, as we implement our proven business model of delivering value to the consumers combined with effective pricing and productivity which is helping deliver consistent top and bottom-line growth.”
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
