MAM
P&G appoints Karisma Kapoor as brand ambassador for Olay
MUMBAI: P&G has appointed Indian actress Karisma Kapoor as the new brand ambassador for its anti ageing skincare product, Olay Total Effects.
Kapoor joins other actresses — Kajol, Shilpa Shetty, Tisca Chopra and Ira Dubey.
P&G Beauty head Sonali Dhawan said, “We welcome Karisma to the Olay Total Effects family, and are excited about having her on board as she exemplifies the Olay philosophy of challenge what’s possible.”
Kapoor can be seen starring in a new television commercial for Olay Total Effects airing across major television channels.
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
