MAM
P&G ad spend rises 8.98% in Q1
MUMBAI: FMCG giant Proctor and Gamble (P&G) increased its ad spends for its first quarter ended 30 Spetember but the ratio of advertising expenses to total income reduced compared with a year earlier.
In the first quarter, the FMCG major spent Rs 685.5 million on advertising and promotions, up 8.98 per cent from Rs 629 million a year earlier.
The advertising spend as a percentage of total income was down to 17.53 per cent in the first quarter from 20.81 per cent a year earlier.
Its total income was up by 24.50 per cent to Rs 3.76 billion in the first quarter from Rs 3.02 billion a year earlier.
The company‘s net profit rose 5.82 per cent to Rs 452.7 million from Rs 427.8 million a year earlier.
On 31 October, the global FMCG giant celebrated its 175th anniversary. On the occasion, P&G global CMO Marc Pritchard said, “I‘m proud of the accelerations of social and digital and even the elevation of combining that with public relations. I‘m proud of some of the really breakthrough creativity I‘ve seen on some of the brands. Old Spice continues to be very creative. I like what I‘ve just seen on SK-II and Vicks – some really good work.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
