MAM
Personal relationships rated most trusted Source of News, ahead of all forms of conventional media: Ipsos Survey
MUMBAI: According to a new survey by Ipsos titled Trust in Media – 78% urban Indians said they trust people they know personally, as the most reliable source of news, ahead of all forms of formal media sources! Ergo, media sources trusted most in the pecking order were newspapers and magazines (77%), followed by television and radio (71%), and online news websites and platforms (66%) – online platforms were found to have some bit of trust deficit, with at least 3 in 10 Indians (32%) doubting the efficacy of news. Trust was found to be the lowest as a new source, for People-known-predominantly-through-the-internet (53%). 4 in 10 Indians were mistrusting of this news source.
Most relevant News Sources?
Newspapers and magazines have been rated best for providing most relevant news and information, by majority of Indians (82%); personal relationships come next as a relevant news source (79%); followed by Television and radio (75%), online news websites and platforms (72%) and people known via the internet (62%).
“We tend to trust people we are close to, most. It now extends to even news and information, displacing all forms of media, relegating them below personal relationships. Newspapers and magazines fortunately redeem their position, as the best news source for relevant news, “says Parijat Chakraborty, Country Service Line Leader, Ipsos Public Affairs, Corporate Reputation and Customer Experience.
Has the Trust in Media increased or diminished in the last 5 years?
India, Saudi Arabia, South Africa, Malaysia and China, buck the global trend of increasing distrust in Media, in the last five years.
Fake News
Fake News exists and Indians as well as global citizens believe that there is fair bit of Fake News across all media outlets.
So, where is it most prevalent?
67% Indians believe that there is prevalence of fake news in news and information of Online News Websites and Platforms; next, 63% Indians feel that people they know predominantly through the internet are the purveyors of fake news in the news and information they share; 59% Indians feel Television and Radio have fake news in their content; 55% Indians feel Newspapers and Magazines have prevalence of fake news in their news and 51% Indians feel people known personally also provide fake news in the information they share.
“Keeping in view the highly detrimental impact of Fake News, regulatory action is necessary,” reasons Chakraborty.
New Sources and Intentions
News Source perceived to be with the best intentions?
Personal Relationships have been rated the news source with the best intentions by a whopping 80% of urban Indians, followed by newspapers and magazines (79%),Television and radio (72%),Online news websites and platforms (69%) and People known via the internet (63%).
All news sources are perceived to be of good intentions by majority of urban Indians, polled.
Public Broadcaster Versus Private Broadcaster – who is trusted more?
Indians display more trust in public broadcasters vis-à-vis private broadcasters.
Public TV and radio broadcast are perceived to be a necessary service by majority of Indians (65%), polled.
‘Public broadcasters (TV & radio) are controlled by the government, so they are trusted more for authentic news and for government announcements and policy changes, making them an intrinsic part of our lives,” adds Chakraborty.
Methodology:
These are the findings of Ipsos’ Global Advisor survey, an online survey conducted between January 25 and February 8, 2019.
The survey instrument is conducted monthly in 27 countries around the world, via the Ipsos Online Panel system. The countries reporting in this release are Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, and the United States.
The results are comprised of an international sample of 19,541 adults ages 16-74 in most countries, ages 18-74 in Canada, South Africa, Turkey, and the United States, and ages 19-74 in South Korea. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel, except for Argentina, Belgium, Hungary, India, Mexico, Poland, Russia, Saudi Arabi, South Africa, South Korea, Sweden, Turkey, Malaysia, Chile, Peru and Serbia, where each have a sample of approximately 500+.
15 of the 27 countries surveyed online generate nationally representative samples in their countries (Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, and United States).
Brazil, China, Chile, India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa and Turkey produce a national sample that is more urban & educated, and with higher incomes than their fellow citizens. We refer to these respondents as “Upper Deck Consumer Citizens”. They are not nationally representative of their country.
Data are weighted to match the profile of the population. The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.1 percentage points and of 500 accurate to +/- 4.5 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
