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PERFORMICS WINS CRED’S PERFORMANCE MARKETING MANDATE
Performics India has won the performance marketing duties of CRED, a members-only club that rewards individuals for their timely credit card bill payments by providing them with exclusive offers and access to premium experiences.
CRED Spokesperson said, “CRED is a gated community of high trust individuals, with a mission to celebrate and reward creditworthy individuals. With an aim to increase financial literacy and expand our members-only club, we partnered with Performics for their expertise in performance media, automation, insights, and real-time optimization.”
Performics India VP Gurpreet Sing said, “We are delighted at the win. With our intent-based marketing abilities and strong data-driven approach, we look forward to establishing clear leadership for CRED. It is a sophisticated, select and exclusive loyalty programme, looking for deeper connections with the right audience. They are an ambitious future-first brand, and with our holistic offering at the intersection of marketing technologies, analytics & media, we will deliver impact and help scale up their business. Through our strengths in consumer analytics, we look forward to driving personalized, powerful, dynamic customer experiences for them.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
