MAM
Percept Picture Company launches merchandising around ‘Hanuman’
MUMBAI: Percept Picture Company’s (PPC) Hanuman, which also happens to be India’s first 2-D animation film, is all set to hit the theatres tomorrow (21 October) and the company is leaving no stones unturned to promote the movie. A range of merchandising around Hanuman has been unveiled.
The merchandise include water sharpeners, parachutes, key chains, fun boxes, fun spring, wind chimes, puzzles, face mask and mace (gadaa).
The items are being made available at leading toy stores across the country. This is one of the first efforts being made by a film production company to create and make available at retail outlets merchandise around a film character.
Based on the initial buzz created by the merchandising, 50-70 exhibitors across the country are planning an activation around the Hanuman merchandise.
Percept Picture Company COO Mahesh Ramanathan says, “Merchandising of Hanuman items for us is an activity independent from the film and its other extensions. We are trying to experiment with the Hollywood studio model, wherein the buzz for and sale of the merchandise in some cases is more than that of the film itself, and starts well before the release of the film (i.e. Spiderman, Shrek, Star Wars, and Harry Potter). However, we are timing the release of the merchandise with the release of the film and plan to carry out the promotions / sale well beyond the life of the film.”
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
