Account
Percept Media wins Rs 30 crore AOR of India Infoline
MUMBAI: Following a multi agency, multi-level-evaluation pitch, Percept Media, recently won the account of India Infoline Ltd, a leading financial services company in the country. This mandate covers all mainline requirements of all the integrated strategic media duties for the company in India. The India Infoline Ltd account will be handled nationally by Percept Media with supervision of client operations from the Mumbai Headquarters. The agency has already put a team in place and launched the new campaign for India Infoline Ltd. on Muhurat Trading Day on CNBC.
Percept Media will be responsible for the Media Planning of the company across its various interests. The range of the work to be executed will encompass a mix of both Above-the-Line (ATL) and Below-the-Line (BTL) activities. Given the range of Entertainment, Media and Communications solution offerings available across the Percept Group, Percept Media will also focus on synergizing with the various companies within the Percept Group to provide customized products and solutions to help scale up the communication for India Infoline Ltd.
Arun Malkani, Chief Marketing Officer, India Infoline Ltd said, ” We were looking for a media agency with whom we could get a certain level of comfort – whether it was understanding of our business needs, ability to plan and execute large 360 degree campaigns and a countrywide presence and capability. We found what we were looking for in Percept Media and believe our account is in good hands.”
Speaking on the win, Amol Mohandas, Business Head, Percept Media said, ‘’It is a matter of great pride to be associated with India Infoline Ltd. Our success in winning this account has largely been due to our Strategic thought, a 360 view of communication, comprehensive understanding of the media employed across every vertical and their pro-active approach. To have won such an important and comprehensive pitch is a great honour for us and we look forward to a successful partnership with India Infoline Ltd.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
