MAM
Percept launches campaign for Indian Olympic Squad
MUMBAI: Percept Limited has unveiled an all India campaign, called”Go for Gold”, coinciding with the start of 365-day countdown to the largest sporting event in the world.
Sportspersons such as Vikas Krishan (Boxing), Bajrang Lal Takhar (Rowing), Sharath Kamal (Table Tennis) and Madhurika Patkar (Table Tennis) have also joined the campaign.
Through this initiative, the company aims to highlight the incredible potential that the Olympic holds for India.
Percept will roll out a communication plan in a phased manner over the next year for the”Go for Gold” Campaign. Awareness would be created through a series of events, campaigns and media vehicles. Starting from the official”Go for Gold” anthem launched with the Indian Olympics 2012 contingent, the campaign will have a title sponsor and associate sponsors supporting it.
The campaign will also include a”Go for Gold” torch run from Kashmir to Kanyakumari, wherein chosen athletes will carry the torch across the country. Mini events will be organised across 50 cities with local celebrities honoring the torch arrival.
Branded campaigns will be used around this activity, and a percentage of the funds generated out of sales will go to the Athletes Fund’, the company said. A”Go for Gold” concert with performances from Bollywood artists will also be held as part of this drive.
The campaign will have a presence in the online space too with athletes getting active on social networking platforms and updating their fans on their practice sessions and preparations on a regular basis.
As part of the campaign, the athletes will also walk the ramp in fashion shows. Official team apparel and a”Go for Gold” merchandise launch are being planned later next year. This range of”Go for Gold” Olympic 2012 merchandise will be available in organised retail stores all over India.
A farewell dinner will be hosted for the Indian Olympic Squad. Autographed”Go for Gold” merchandise from this event will be auctioned and the proceeds of the sales will go to the Athletes Fund.
Percept is also planning to launch a range of Olympic medals as part of the merchandise range. It will be created using the images of the top 10 Olympic stars who have brought glory to our country.
Percept has also tied-up with tour operators to ensure special packages for Indian travelers visiting Olympics 2012 in London. Fan Parks will be set for sporting enthusiasts, wherein they get a chance to watch the games from close quarters.
Percept joint managing director Shailendra Singh said,”This campaign is an opportunity to engage 1.3 billion Indians into the Olympic flavor. This campaign will be spread across the country and enable maximum participation from citizens all over. Our athletes have brought great accolades for us in the past and we are looking forward to them to make a clean sweep of the gold rush in the forthcoming Olympics. We as a country are proud of our squad and together wish them all the best for the games.”
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
