MAM
Percept IMC wins Media Trans Asia Cup yet again
MUMBAI: Percept IMC has won the prestigious 14th annual All India Media Trans Asia Cup beating Triton Communication by 169 runs for the fourth time. For the past 14 years, 16 of the top advertising agencies from India participate in this annual cricket tournament, which is played in the Round Robin League format.
In an exciting 40 overs a side match played at the Terry Oval Ground, Gurgoan, Triton Communication won the toss and invited Percept IMC to bat.
Percept IMC led by Sanjay Kacker made an explosive start and made a mammoth total of 315 for five wickets in the stipulated overs with fine contributions from Mukesh Walse, who scored a brilliant century (107 not out) and Sunil Talwani with 56 runs.
In reply Triton Communications led by Manish failed to match the Percept IMC’s standard on the ground and succumbed at 146 runs. For the winning team Sunial Thanwani took four wickets while S Mullah took three wickets and Hariendra Singh took one.
Suresh Solanki and Mullah of the Percept IMC were declared the Best Batsmen and Best Bowler of the tournament respectively.
The winning team included Sanjay Kacker (Captain), Hariendra Singh, Sunil Y Kalra, Sunil Talwani, Mukesh, S Mulla, Surender Singh, Brijesh Solkar, Brijesh Saxena, Subhash, Solanki, Sanjeev Sharma and Harish Sharma.
Former Indian wicket keeper Vijay Yadav, who was present to witness the finals said, “It was a great game and I saw some heartening performances on the field. I was a wonderful team effort on part of the Percept IMC and they played as a well knit unit.”
He further added, “The tournaments like this provide excellent opportunity for team-building within companies, as well as serve as a platform to network and interface with industry peers.”
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
