MAM
Percept/H bags creative mandate of Next Care’s Deo
MUMBAI: Percept/H has been awarded the creative mandate of Next Care‘s to-be-launched perfumed body deodorant brand – Next.
The agency won the account following a multi-agency pitch initiated in July 2011. The size of the business is estimated to be around Rs 30 million.
Gouri Group, the parent company, plans to formally launch the new brand in February 2012.
Percept/H is planning to devise a creative strategy which will be prominent in the already cluttered deodorant market, the agency said.
It will also start various activities like Above the Line (ATL), Below the Line (BTL), Out of Home (OOH) and Digital as a part of integrated brand building exercise to increase their consumer connect.
Percept/H CEO Prabhakar Mundkur said, “We at Percept, have always had the entrepreneur living inside us. Therefore, going with this belief, we decided to partner the company for the launch of Next brand in India. Our endeavour would be to create a distinct imagery for the brand which is closer to the real world.”
Next Care Managing Partner Parminder Sadhu added, “To start with, the agency needs to chalk out a roadmap for NEXT. They need to create a new identity and brand strategy which will enable the brand to meet a turnover of Rs 240 million in the first year of its launch.” Sent on my BlackBerry® from Vodafone.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
