MAM
PepsiCo’s D Shivakumar to chair Mobile Marketing Association India’s board
MUMBAI: PepsiCo India Holdings chairman and CEO D Shivakumar has been elected as the head of the Mobile Marketing Association (MMA) India board of directors.
This is the association’s maiden board, which comprises 12 industry stalwarts across the marketing, technology and advertising spectrum.
The board members include Novi Digital Entertainment president Ajit Mohan, OLX South Asia CEO Amarjit Singh Batra, United Spirits Limited chief marketing officer Amrit Thomas, GroupM CEO South Asia CVL Srinivas, Facebook India MD Kirthiga Reddy, Millward Brown MD South Asia Prasun Basu, Hindustan Unilever Limited executive director – Home Care Priya Nair, Mobile Marketing Association Asia Pacific MD Rohit Dadwal, J. Walter Thompson chief creative officer Senthil Kumar, Godrej Group head – strategic marketing Shireesh Joshi and One97 Communications & Paytm founder & CEO Vijay Shekhar Sharma.
Speaking on the appointment of the new board, Shivakumar said, “The Indian market is brimming with great opportunities for mobile media and marketing. The MMA India Board of Directors brings together some of the best practitioners and minds in marketing, advertising and media, and our collective experience and expertise will hopefully propel the market to quickly adopt mobile marketing as a mainstream medium.”
“Our board members have identified key areas where our immediate focus in needed. These initiatives will facilitate sharing insights, create industry benchmarks and guidelines that will help marketers leverage mobile as core to their business and marketing strategies,” he added.
“Mobile continues to push India marketers to re-think the way they approach marketing and use data and technology to engage with consumers. The conversation has shifted towards how we can build capabilities and further help the ecosystem to leverage mobile,” said Dadwal. “I’m confident that under the guidance of the new Board, our members will be able to leverage the MMA’s resources and network to accelerate mobile marketing in India. The Board of Directors will be instrumental in shaping the future of the industry and developing the MMA and its initiatives. I look forward to working with them to drive the growth of our industry.”
Recent studies from the MMA, Mary Meeker and others suggest that there will be a dramatic shift in media spending in the near future and it is imperative for the marketing community to reboot their marketing mix with mobile as a key driver for future business strategies especially when mobile is poised to be the third largest mass medium in India after TV and print.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
