Brands
PepsiCo spends 15- 20% of its marketing budget on digital: D. Shivakumar
MUMBAI: Emphasizing on the importance of the digital medium, PepsiCo India chairman and CEO D. Shivkumar said that 15 per cent to 20 per cent of all marketing spends of PepsiCo are on digital. He also added that RS 35 lakhs per month should be the bare minimum digital spend by a Pepsi brand while addressing a conference session at 12th Marketing Conclave, organized by the Internet & Mobile Association of India (IAMAI) in Mumbai.
Breaking the maths down further, Shivkumar explianed that if the marketing budget of a brand for the year is about Rs 10 crore then, the brand should spend Rs 35 lakh every month on digital which is about Rs 5 crore for the year.
He also added that if one wants reach and result, then digital will give them the same provided brands are patient for the big return and not invest meagerly for short returns.
Reiterating the importance of mobile, Shivkumar added, “In a nation of 1.2 billion people, millions of people have smart phones and a lot of them have internet. Over 50 percent of search, shopping, travel and YouTube streaming happens on mobile. Not only that, e-commerce has seen the rise of categories which never could have reached the consumers without the online platform. Luxury brands, vegetables, innovators and a lot of categories today reach the consumer through online. “
Advising marketers to understand the pulse of the consumers of both the genders Shivkumar said,“Today the consumer is King, Queen and has a voice.”
Brands
Flipkart elevates Ravi Rajani to director after six-year compliance run
Anti-corruption specialist steps up to strengthen governance framework
MUMBAI: Flipkart has promoted Ravi Rajani to director, marking a key milestone in his six-year tenure with the company as it continues to sharpen its governance and compliance focus.
Rajani, who joined Flipkart in 2020, has steadily risen through the ranks within the organisation’s anti-corruption compliance function. He most recently served as associate director, anti-corruption compliance, a role he held from September 2022 to April 2026. Prior to that, he was senior manager in the same vertical, playing a key role in strengthening internal controls and regulatory adherence.
In his new role as director, Rajani is expected to further bolster Flipkart’s governance framework, drawing on his experience in managing compliance risks and navigating evolving regulatory landscapes.
Before joining Flipkart, Rajani worked as a consultant at AZB & Partners, where he gained exposure to corporate law and regulatory advisory. He began his career at EY, progressing from article assistant to consultant over nearly four years, building a strong foundation in audit and compliance practices.
Academically, he is a chartered accountant from the Institute of Chartered Accountants of India and also holds a law degree from V. T. Choksi Sarvajanik Law College, equipping him with a dual lens on finance and legal frameworks.
Rajani’s elevation reflects Flipkart’s continued emphasis on strengthening internal governance as the ecommerce sector faces increasing regulatory scrutiny. As compliance moves from a backend function to a strategic priority, leadership roles such as his are becoming central to how companies build trust and scale responsibly.
