MAM
PepsiCo, MSM fail to reach amicable settlement over ‘Youngistaan’
MUMBAI: It’s been more than a fortnight since PepsiCo first objected to ‘Youngistaan’ as the title of a film jointly produced by MSM Motion Pictures and Vashu Bhagnani-owned Pooja Pictures.
The upcoming film slotted to release on 28 March has been the cause of the dispute as PepsiCo objected to its registered trademark Youngistaan being violated by the co-producers by choosing to go ahead with Youngistaan as the film’s title.
In today’s hearing, in Justice A K Pathak’s court, the two parties made their own set of proposals (three each). As reported earlier, PepsiCo has sought an order from the court “restraining them (producers) from launching their movie under the impugned title ‘Youngistaan’ which is nothing but a blatant imitation of the plaintiff’s (Pepsi) registered trademark”.
One of the proposals made by MSM Motion Pictures and Pooja Pictures was that they will play a disclaimer/give credit to the cola giant’s 2008 campaign with the same name.
“In today’s hearing, both parties didn’t agree on any settlement and hence, the case will be argued tomorrow,” says a representative from PepsiCo’s law firm Singh&Singh.
The case was first listed on 12 February in Delhi High Court. The hearing on 24 February was postponed as the Judge was on leave and then on 3 March, the case was adjourned as MSM and Pooja Pictures sought more time.
Singh&Singh, the law firm representing PepsiCo, had sent a legal notice to the co-producers of the film in January against the use of Youngistaan as the title of their film.
Notwithstanding the objections raised by PepsiCo, MSM Motion Pictures and Pooja Pictures, on 6 February, announced the launch of their upcoming film ‘Youngistaan’ featuring Jackky Bhagnani, Neha Sharma, Boman Irani and late Farooq Sheikh.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
