MAM
Pepsi unveils ‘bubbly’ new ad campaign with King Khan
MUMBAI: Pepsi is going ‘bubbly’ this summer. The soft drink major has unveiled a new campaign, taking forward the concept of ‘thirst’ (pyaas) through a new catch phrase ‘Oey Bubbly’.
The 60-second ad campaign articulates the philosophy behind Pepsi’s popular tagline ‘Yeh Pyaas Hai Badi’ in its inimitable effervescent manner, and comes from the insight that the thirst for a Pepsi is so intense that even inanimate objects lust for it.
Featuring Shahrukh Khan with animation characters created by Studio Glassworks, London the ad brings high end animation for the first time to the small screen. It brings out the thirst for Pepsi at different moments in everyday life. Ehsan, Shankar, Loy have produced music tracks for the commercial.
According to Pepsi Foods Pvt. Ltd. executive director (marketing) Punita Lal, “The new ad campaign reiterates Pepsi’s youthful positioning, and conveys the thirst our consumers have for Pepsi. We are unleashing a slew of activities around the theme ‘Oey Bubbly’ thereby reaching out to our consumers from all possible platforms – music, radio, TV, Internet and eateries. These initiatives, along with the ongoing unique ‘Pepsi Khufiya Card’ promotion, add a lot of fun and excitement to the summer months.”
Oey Bubbly Music Video: As part of the Oey Bubbly campaign, Pepsi is bringing out a music video titled ‘Oey Bubbly! – the Bubbly Grind’. The music video features Amitabh Bachchan, Preity Zinta, Sachin Tendulkar, Rahul Dravid, Irfan Pathan, Yuvraj Singh, Zaheer Khan and Mohammad Kaif. It is being shown on all major music, sports and entertainment channels. Pepsi has tied up with Universal Music to cut music cassettes and CDs of the music video.
Radio & Internet: The Oey Bubbly music video song is being aired on all popular FM radio channels. In addition, in an innovative initiative, Pepsi has also presented brief spots in radio channels introducing ‘Bubbly’. The company has also introduced specially-devised Oey Bubbly games on the Internet.
In addition to this, Pepsi has also introduced new attractive ‘Oey Bubbly’ merchandise for eateries, POS materials and outdoor signages.
Pepsi’s ‘Oey Bubbly’ campaign comes close on the heels of its hugely successful ‘Khufiya Card’ (Mystery Card) promotion. The interactive ‘Khufiya Card’ promotion has been a bonanza for consumers across the country, bringing cash rewards for winners.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
