MAM
Pepsi commercial premieres on Yahoo! India homepage
MUMBAI: For the first time in India, a streaming ad will appear on the Internet before it appears on television.
The third in Pepsi’s new summer four ad campaign series, premieres on the Yahoo! India website today; two days before the actual release on TV.
The ad directed by 28-year-old Shaad Ali of Saathiya fame stars Kareena Kapoor, Preity Zinta, Fardeen Khan and Saif Ali Khan. They have been cast in a way that makes them real and approachable …the guys and gals next door, states a release.
According to the release, the ad shows an apartment complex where the guys are shacking up together and two girls move in next door. And when their paths cross, the fun begins because the guys will do anything for their Pepsi, even if it means being quite besharam to outwit the cool babes. The guys create a fun world around them full of mischief and daring to do things differently. Counter balancing this is a strong element of girl power – independent and striking out on their own with cool confidence. These insights are the core of the new campaign and it’s all rooted in wanting more Pepsi and more fun out of life,the release adds.
Web surfers will be able to watch the entire ad on the homepage of Yahoo! India on 20 May and 21 May.The ad is also premiering on the Pepsizone on the Yahoo! India website at pepsizone.yahoo.co.in .
Pepsi and Yahoo! have also launched a joint consumer contest, titled “Find Out What’s There?” As part of this contest, consumers who log on to the Yahoo! India site and watch the ad, have to answer two simple questions.
Ten grand prize winners of the contest get an opportunity to spend an evening with one of the stars of the ad. Other contestants have a chance to win one of over a 100 consolation prizes, states the release. The contest is on till 16 June 2003.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
