Brands
Peps Industries opens sleep-first concept store in Bengaluru, targets 50 new outlets by 2025
MUMBAI: In a city where hustle never sleeps, Peps Industries has made room for those who do. The country’s best-selling spring mattress brand flung open the doors of its latest experiential Great Sleep Store in Indiranagar, Bengaluru—a neighbourhood known more for bar crawls than bedtime rituals.
The new store aims to be more than just a mattress outlet. It invites customers to lie down, stretch out and get comfortable with sleep science. With interactive displays and hands-on consultations, Peps hopes to turn sleep shopping into something of a wellness intervention.
“At Peps, we’ve always believed that quality sleep is the cornerstone of a healthy and fulfilling life. Our mission has never just been about selling mattresses but it has been about redefining how India sleeps. With every Great Sleep Store we open, especially in lifestyle-forward areas like Indiranagar, we’re bringing that mission to life in more meaningful ways. This store is more than a retail space; it is a sleep experience center, where customers can truly understand what their body needs and explore scientifically designed solutions that support long-term wellness”, said Peps Industries MD Shankar Ramm.
Peps inaugurated the Indiranagar store with former corporator C.R. Lakshminarayan and The Little Dreamers franchise owner Anusha Shankar Ramm. The outlet showcases Peps’ premium spring mattress collection, engineered to enhance airflow, support spinal alignment, and boost durability—all of which the brand claims are crucial for restful sleep.
As part of its expansion blueprint, Peps has committed to opening 50 more outlets across India by the end of 2025. This follows a significant expansion in both online and offline retail footprints in FY 2024-25. The company has embraced a hybrid retail model, recognising that even in the digital age, some customers still prefer to feel the bounce before they buy.
From urban centres to tier two towns, Peps is betting on India’s growing awareness of sleep hygiene to fuel its growth. And if its experiential store format finds favour, bedtime may just become the next big frontier in lifestyle retail.
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Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
