Ad Campaigns
Pensol campaign shows what dreamers could do
MUMBAI: Pensol as, created by SoCheers Infotech, aims to create awareness about the quality lubricant products Pensol have been offering over 50 years.
Pensol is into manufacturing of quality oil and grease solutions over the last 50 years. They have launched their first ever digital campaign #ChaloDuniyaChalaye which displays an emotional bond between a father and son along their road journey to Ladakh.
The audience will see this campaign across digital platforms like Facebook , Instagram and Youtube.
Conceptualised by SoCheers, the two-minute video ad targets bike lovers who treat their bikes like their family with love and care just as son and his father in the ad. The central theme of the campaign revolves around the relationship between a father & son. Through different scenes, we see flashbacks of their relationship over the years and how not much has changed even though they live far apart from each other now. What the ad wants you to take away is that from your first bike ride to your first bike, your father has seen you grow into the man you are today. Through their bike & life journey in Ladakh, we see the passionate father-son duo using their trusted quality engine oil, Pensol, for their bikes.
Pensol vice president Pulkit Khemka states: “Quality oil on a long bike trip is of utmost importance. Keeping that in mind, we shot in Leh-Ladakh, one of the most famous destination for bike lovers.”
SoCheers video production head Mehul Gupta added, “Through this campaign we are looking to provide an emotional medium that serves the purpose of harping on the importance of quality engine oil & the number of years Pensol has been around & built trust in the industry.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
