Brands
Pee Safe’s new campaign cleans up World Toilet Day
NEW DELHI: Talk about doing the dirty work. Pee Safe marked World Toilet Day with a nationwide hygiene push built around its catchy new mantra: Spray. Sit. Flush. Spray.
The brand launched an extensive on ground campaign to raise awareness about toilet hygiene and encourage consistent use of toilet seat sanitizers. While its digital film Clean Is Not Sanitized set the tone, the core of this year’s drive has been offline activations designed to reach people where the hygiene gap is real and visible.
At the heart of the initiative is a tongue twister turned hygiene habit. Spray. Sit. Flush. Spray. The four step reminder was displayed across posters, rule cards and installations at partner locations, making the message hard to forget and easy to follow.
Corporate offices formed a major outreach point, with Pee Safe distributing toilet seat sanitizers and holding awareness sessions that highlighted the difference between toilets that look clean and toilets that are actually sanitised. Employees were encouraged to sanitise seats before and after every use, especially in shared washrooms.
Founder Vikas Bagaria said World Toilet Day served as a reminder that simple hygiene practices still require consistent reinforcement. He added that the brand’s mantra aims to make toilet hygiene practical and habit forming for every individual.
The campaign also hit petrol pumps and highway rest stops to support women travellers. Free toilet seat sanitizers were distributed to women drivers, offering peace of mind in unpredictable restroom conditions on long journeys.
One of the stand out moments came at a large pickleball event, where Pee Safe installed a UV lit toilet display showing the invisible germs that linger on public restroom surfaces. Attendees learned about the “toilet sneeze”, the spray of germs that can land on surrounding areas with every flush. Demonstrations stressed that hygiene goes beyond the seat, covering door handles, faucets, flush buttons and other high touch points. Visitors also received “Drink Freely” water bottles, underscoring that staying hydrated is easier when restrooms feel safer.
The drive extended to campuses including MDI and BITS Pilani, where students took part in interactive demos focused on proper toilet hygiene and the role of sanitizers in everyday use. The goal was to build long term hygiene habits among young adults before they step into shared workplaces and public spaces.
With its mix of education, engagement and practical tools, Pee Safe’s campaign aimed to turn everyday restroom visits into safer, cleaner and more mindful routines.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
