MAM
Paytm’s ‘Feed my City’ initiative serves over 10 lakh meals to daily wagers, contributions cross Rs 2 crore
India's leading digital payments and financial services platform, Paytm today announced that it has raised over Rs. 2 crore for its ‘Feed My Initiative’. The company has been encouraging fellow citizens to donate on the app and contribute towards serving meals to the daily wage earners in Noida, Mumbai, Bengaluru, Chennai, & Hyderabad.
Recently, Paytm partnered with KVN Foundation to serve meals to people who have lost their source of income due to the lockdown. The company has been requesting everyone to support this initiative by logging on to their Paytm App and clicking on the ‘Feed My City’ tab to donate. Together, Paytm and KVN Foundation are already serving over 1 lakh meals per day across the 5 cities. As the lockdown gets extended, they are targeting to serve another 20 lakh meals over the next few weeks.
Siddharth Pandey, Vice President – Paytm said, "With generous contribution from our users, we have raised over Rs.2 crore in just ten days. This has helped us to serve meals to over 10 lakh individuals across India. We request everyone willing to contribute to this initiative to join this cause so that nobody sleeps without food."
The 'Feed My City' initiative has also been supported by renowned personalities including Nandan Nilekani, Sunil Shetty, Saina Nehwal, Vishwanathan Anand, Mary Kom, Anil Kumble and KL Rahul.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
