Brands
Paytm to provide RBL & its partners digital payment solutions
MUMBAI: Indian fintech giant Paytm has struck a partnership with RBL Bank to provide its signature Soundbox devices and card machines to the bank’s merchant partners, the companies announced today.
The collaboration aims to boost digital payment adoption across RBL Bank’s merchant network by leveraging Paytm’s technology infrastructure. Merchants will gain access to the Paytm for Business dashboard, enabling real-time transaction monitoring and instant settlement services.
Paytm’s payment solutions support multiple transaction methods, including UPI, RuPay credit card on UPI, UPI Lite, and traditional debit and credit cards. The systems also offer EMI options from leading banks, providing flexibility for both merchants and customers.
The company’s Soundbox devices, which revolutionised in-store digital payments with instant audio confirmations, have been expanded to include NFC Card Soundbox technology. This allows customers to make ‘Tap and Pay’ transactions at small shops and supports payments from international tourists using global cards.
“Our goal is to simplify payments for merchants by providing cutting-edge solutions that enhance efficiency and trust,” said Paytm chief business officer for offline payments Ripunjai Gaur.
RBL Bank head of branch banking and retail liabilities Narendra Agrawal added: “This partnership aligns with our vision of enabling seamless, secure, and efficient transactions. We are committed to supporting businesses in their digital transformation journey.”
Paytm has been expanding its service offerings with user-centric innovations, including UPI Lite for small-value transactions and international UPI payments in countries where UPI is accepted, such as the UAE, Singapore, France, and several neighbouring nations.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
