Brands
Paytm to provide RBL & its partners digital payment solutions
MUMBAI: Indian fintech giant Paytm has struck a partnership with RBL Bank to provide its signature Soundbox devices and card machines to the bank’s merchant partners, the companies announced today.
The collaboration aims to boost digital payment adoption across RBL Bank’s merchant network by leveraging Paytm’s technology infrastructure. Merchants will gain access to the Paytm for Business dashboard, enabling real-time transaction monitoring and instant settlement services.
Paytm’s payment solutions support multiple transaction methods, including UPI, RuPay credit card on UPI, UPI Lite, and traditional debit and credit cards. The systems also offer EMI options from leading banks, providing flexibility for both merchants and customers.
The company’s Soundbox devices, which revolutionised in-store digital payments with instant audio confirmations, have been expanded to include NFC Card Soundbox technology. This allows customers to make ‘Tap and Pay’ transactions at small shops and supports payments from international tourists using global cards.
“Our goal is to simplify payments for merchants by providing cutting-edge solutions that enhance efficiency and trust,” said Paytm chief business officer for offline payments Ripunjai Gaur.
RBL Bank head of branch banking and retail liabilities Narendra Agrawal added: “This partnership aligns with our vision of enabling seamless, secure, and efficient transactions. We are committed to supporting businesses in their digital transformation journey.”
Paytm has been expanding its service offerings with user-centric innovations, including UPI Lite for small-value transactions and international UPI payments in countries where UPI is accepted, such as the UAE, Singapore, France, and several neighbouring nations.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
