Brands
Paytm salutes #SelflessMoms
MUMBAI: Paytm has unveiled a new brand film on the occasion of Mother’s Day. The film is a tribute to the spirit of motherhood & how their selfless acts touch the lives of their children.
With the current user base of more than 220 million, Paytm is on a mission to bring half a billion Indians to the mainstream of the economy using mobile payment.
The video begins with a mother-son duo where the son is in two minds about shifting to a new city to pursue a career and has kept this a secret from his mom. But like most mothers, she gets to know and asks him to teach her how to book flight tickets on Paytm. In a sweet & selfless twist, the mother books her son a flight ticket to pursue his new job & promises to visit him often. The clip ends with the tagline ‘Flight Tickets Book Karo #Paytmkaro’.
Speaking at the launch, Jaskaran Kapany, Vice President – Paytm, “This Mother’s Day, Paytm is celebrating the spirit of a Mother’s love with a film dedicated to selfless moms across the world. The film emphasizes not only on a mother’s importance in our lives but also highlights her sacrificing & giving nature. We hope this film will serve as a little nudge this Mother’s Day or any other day for children to catch a flight & fly back to their mothers for a visit. Our convenient travel booking options are waiting to help them in any way possible.”
The latest brand film developed by leading advertising agency McCann Erickson will go live across all prominent channels and will be cross-promoted via Paytm’s YouTube channel and other social media platforms.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
