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Paytm names Saujanya Shrivastava as ceo, new initiatives

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GURUGRAM: Paytm has appointed Saujanya Shrivastava as ceo, new initiatives, strengthening its leadership bench as the company sharpens its focus on building and scaling its next set of growth engines.

Shrivastava will oversee strategy, innovation and execution across Paytm’s emerging businesses. His mandate is simple but significant: turn fresh ideas into meaningful, scalable businesses that can fuel the company’s future.

Shrivastava joins Paytm after a long and varied stint at MakeMyTrip and Goibibo, where he spent more than a decade in senior leadership roles. Most recently, he served as chief operating officer, flights, holidays, gulf and b2b, managing some of the group’s most critical revenue verticals. His earlier roles there included chief operating officer, flights sbu and gulf and chief business officer, flights and growth products, giving him deep operational and product experience in high-volume consumer businesses.

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Before his travel-tech chapter, Shrivastava was chief marketing officer at Bharti AXA Life Insurance, where he led brand strategy, digital business, online sales and customer management. He also headed early e-commerce initiatives at Future Group’s Futurebazaar as senior vice president and business head, well before online retail became mainstream in India.

His earlier career reads like a roll call of marquee brands. At PepsiCo, he served as vice president, marketing, launching the Pepsi Slim Can and building the brand’s powerful association with cricket. Stints at Citibank as assistant vice president, marketing and at Cadbury India in brand and sales leadership roles further rounded out his consumer and financial services experience.

An alumnus of the Indian Institute of Management Calcutta, Shrivastava brings nearly three decades of brand-building, digital innovation and executional rigour to Paytm. As the company looks to its next act, the appointment underlines a clear intent to back ambition with experience and to turn new initiatives into serious business.

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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