Brands
Paytm moves aggressively into movie ticketing
MUMBAI: Paytm reported more than a lakh movie tickets, reflecting the huge potential of the online movie ticketing industry in India. This significant milestone has been crossed by Paytm within four months of launch of the movie ticketing business. In a massive effort to encourage digital payments in India, the company’s foray into the entertainment space has been warmly welcomed by the movie industry across the value chain comprising exhibitors, distributors and production houses. Leveraging Paytm’s existing ecosystem of over 130 million users, Paytm has set itself aggressive numbers in the months ahead.
One of the key reasons for the significant initial success of Paytm in the movie-ticketing domain has been the Pan India availability of movie screens on its platform. Currently, Paytm has over 2250 screens for which tickets can be booked online. This number will increase to 3000 screens in the coming months. Paytm’s list of tie-ups in the movie industry includes PVR, Cinepolis, Inox, Wave, Miraj, MovieTime, Gold Cinemas and multiple other chains & single screen theatres.
Speaking on this, Paytm VP Renu Setti said, “In just about four months since the launch of movie ticketing, Paytm is well on its way to become the country’s favorite mode of booking movie tickets. We are very pleased at the encouraging response to our efforts to serve the millions of movie lovers in India. Paytm will also bring offline single screens on its platform over a period of time. This will take the reach of Paytm deeper and further in this space, and also aid the theater owners in filling up seats.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
