MAM
Paytm launches campaign ‘Scan any QR to pay using Paytm’
MUMBAI: Ahead of the upcoming festive season, digital payments leader Paytm has launched its new marketing campaign across all media vehicles to spread awareness about the ease and simplicity of making payments by scanning any QR code on the Paytm App. This new campaign “Scan Any QR Code to Pay using Paytm” is focused around the power of choice and flexibility in a preferred mode of payment. Currently, Paytm has partnered with over 14 million merchants across the country and this new offering will expand its reach to another set of 2 million retail outlets in the market.
Paytm marketing head Jaskaran Kapany said, “We have been observing the ever-evolving needs of our users & believe in providing them the flexibility to choose their preferred mode of payment. With the interoperable UPI, consumers now also get the additional flexibility to Scan any QR code through their Paytm app and make payments directly from their linked Bank A/C. With this new campaign, we aim to educate more users that now they need only the Paytm app to scan any QR code to make direct payments at the neighbourhood shops & earn Cashbacks. We are excited to introduce a new high decibel Marketing campaign across all media vehicles- TV, Digital, Radio & even BCCI India Cricket- to ensure that this ease of digital payments using Paytm reaches consumers across the length & width of the country.”
The first film of the series shows an elderly couple at a Kirana shop, behind a person who is shown scanning Paytm QR to make a payment. The husband matter-of-factly asks a rhetorical question to his wife, “Sab Paytm karte hain, toh baaki ke QR kyun rakhain hain?” Eavesdropping on the couple’s conversation, an old man comes from behind, scans a Non-Paytm QR Code using the Paytm App in a jiffy and makes payment from his account and smartly replies “Paytm karne ke liye”. The couple is in awe of the feature which they had no idea about. The films end with a humorous background score and the main message taking the centre-stage- “Scan Any QR & Pay directly from Bank A/c”
The other film revolves around a grocery shop where 3 students engage in friendly banter. One of the juniors insists on paying for the ice creams and is immediately stopped by his senior. While the senior is rummaging through his wallet for Cash, the wily junior instantly scans a Non-Paytm QR through his Paytm App and pays for the ice creams. Baffled by his swift actions, the senior asks him how he made the payment through Paytm when the Paytm QR standee was at a distance from him. The junior quickly replies, “Arre Bhaiya, Paytm se koi bhi QR code scan karo, aur seedhe apne bank account se payment kardo!” The confused senior seeks validation from the shopkeeper, who acknowledges the new way of payment through the Paytm App. The film ends with a troubled look on the senior’s face and very comical background music where Paytm sums up with the message “Scan Any QR & Pay directly from Bank A/c”
The new campaign involves many such tongue-in-cheek dialogues between characters & film plots which resonate in our day to day life. In each movie, Paytm is keen to show & enlighten its users of the simplicity of making payments directly from your bank account.
Paytm is empowering more kirana stores across the country to accept digital payments and further contributing their business growth. The company is targeting 1.5 Billion merchant payments as it focuses on educating more users to scan any payment QR code available in the market through the Paytm app.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
