Brands
Paytm Insider introduces interactive streaming to its creator tools
KOLKATA: In a latest update to its self-publish ticketing solution, Paytm Insider now provides video streaming capabilities with interactivity for events. Organisers can create, ticket, host events and control engagements during the event from the same self-publish creator tool in use for listing events by thousands of creators and artists across the country.
Events on interactive streaming come with live chat, emoji reactions and various engagement options during the event such as Q&A sessions, polls and fill in the blanks. Videos can be live streamed from a streaming software and creators can also plug in pre-recorded content with ease. The latter comes handy for event formats with high production values such as music concerts. The solution supports 4K resolution videos and 360-degree VR videos as well, enabling organisers to think beyond webinar formats.
Paytm Insider CEO Shreyas Srinivasan says, “Over the last few months, we’ve released product updates that helped ease the transition from listing physical events to ticketed digital event solutions for organisers. Our next set of features focus on raising the experience of a digital event. Our intent is not to replicate a physical event experience online but go after its core premise. At the end of the day, events are social experiences and the more we bring the sentiment of community and conversation, the faster a user will acclimatize to and adopt digital events.”
Paytm Insider’s pilot events with interactivity have included a virtual-reality based music concert 'Retrofuture' featuring Nucleya, Anish Sood and Ritviz which 6000+ fans from all across India tuned in for, a live quiz 'Tough Questions' with popular comics Kanan Gill and Abish Mathew, and a listening session with Nikhil D’Souza on the launch of his new EP – 'Waqt'.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
