MAM
Payback appoints Rijish Raghavan as COO
Mumbai: Payback, India’s largest multi-brand loyalty program, today has announced the appointment of Rijish Raghavan as the new chief operating officer to oversee its India operations. Raghavan will also continue to lead business development and partner management portfolios while taking on additional responsibilities that would encompass business intelligence and compliance.
He has over two decades of experience in leadership roles across industries. He believes in taking the organisation to the next level with expansion across new service categories and customer segments.
Speaking on his new role Raghavan said, “I have been fortunate to be part of Payback’s journey in India and am excited to take on this new role that will help drive the next phase of growth for the business and will help the brand achieve many milestones. I am committed to bring in new ideas that will lead to the fulfilment of business objectives of our shareholders and partners along with creating more rewarding experiences for our members.”
Prior to Payback, Raghavan was associated with companies like American Express and Cox & Kings. He has been instrumental in leading business development and driving growth for Payback in the country for last four years. He holds a post graduate diploma in business management from Xavier’s Institute of Management and has a deep understanding of marketing, analytics and technology functions.
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MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
