Brands
Paw-sitive steps needed as pet obesity balloons globally
MUMBAI: In a world where pets are cherished like family, a weighty problem is growing literally. Nearly 40 per cent of adult cats and dogs are now considered overweight or obese globally, according to a recent study by Royal Canin, and the scale isn’t tipping in their favour anytime soon.
As part of its 25th Vet Symposium held in Montpellier, the pet nutrition leader revealed findings from a multi-country survey of over 14,000 pet owners and 1,750 veterinary professionals that shines a spotlight on a creeping crisis: most pet parents are in the dark when it comes to managing healthy weight. In fact, 26 per cent of respondents admitted they don’t even know what their pet’s ideal weight should be.
Even more alarmingly, 17 per cent cited misinformation as a major barrier to keeping pets fit. Social media emerged as an unexpected culprit while it’s the go-to for over 55 per cent of Gen Z pet owners seeking nutritional advice, it’s also where myths can spiral. As veterinary professionals struggle to cut through the noise, nearly one in three said mixed messages are making it harder to talk honestly with owners about weight.
“At Royal Canin, we believe that better health starts with better conversations,” shared Royal Canin R&D team member and a veterinary nutritionist Tabitha Hookey focused on obesity and diabetes. “Through providing accessible and credible information, we’re aiming to support pet owners with clear, science-based advice to help more pets live their healthiest lives. Through partnering with an expert panel and using social media to maximise our outreach, with this campaign, we hope to be able to empower even more pet owners with a better understanding of healthy pet nutrition and weight management and, ultimately, to promote dialogue with the veterinary professionals that care for their pets.”
University of Liverpool Small Animal Medicine in UK Professor Alex German comments, “Pet obesity can have a serious impact on both quality of life and lifespan. Helping pets maintain a healthy weight is one of the most important things we can do to ensure they live longer, happier lives. Encouraging open, supportive conversations between veterinary professionals and pet owners is key to making good nutrition and weight management a natural part of everyday pet care.”
The problem often starts early. The study revealed that nutritional imbalances during a pet’s developmental years can shape their lifelong health. Meanwhile, 41 per cent of owners confessed to offering treats when pets seem sad or lonely, and three in four admitted to feeding pets human food 31 per cent of whom believe it does no harm.
Royal Canin’s survey pinpointed the top culprits of pet obesity as:
1 Overfeeding (39 per cent)
2 Lack of exercise (36 per cent)
3 Poor quality food (17 per cent)
4 Human food indulgence (14 per cent)
5 Lack of awareness around weight issues (11 per cent)
To counter this, Royal Canin has launched the #ScalingTheConversation campaign, a digital-first push targeting Gen Z pet parents via Instagram, Youtube, and creator-led content. The initiative focuses on empowering veterinary professionals to start more effective conversations with pet owners about nutrition and healthy weight management.
This year’s symposium drew over 550 participants from 70 countries, all united by the belief that weighty conversations lead to lighter, happier pets.
So, whether it’s fewer treats, smarter portions or more walks, one thing is clear when it comes to pet health, knowledge really is power, and the time to talk is now.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
