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Paul Kemp-Robertson to highlight ‘Dangers of Anti-Creativity’ at Adfest
MUMBAI: Contagious Communications co-founder and editorial director Paul Kemp-Robertson will be presenting a session on ‘The Dangers of Anti-Creativity’ at Adfest 2016 on 19 March.
Kemp-Robertson is an expert on marketing innovation trends, and is considered one of the most reliable forecasters of the brands and movements that are shaping the future of our industry.
At the session, he will examine the threats that exist to creativity both in marketing and business terms, and look at ways to ensure that your company keeps focused on creativity.
“Budget cutters, the short-termists and our own biases are threatening the one thing proven to deliver effective marketing: creativity. But it’s not just putting marketing at risk. We’re caught in the headlights of an anti-creative juggernaut on course to run down entire businesses,” says Kemp-Robertson.
He co-founded Contagious Communications in 2004, which publishes quarterly creative journal Contagious, the collaborative research platform Contagious I/O and the consultancy unit, Contagious Insider that applies Contagious thinking to solve clients’ challenges and briefs.
“Paul understands the trends that are changing our industry before almost everyone else, and his insightful observations and predictions are always incredibly popular at Afdfest are delighted he is joining our program once again this year,” says Adfest president Jimmy Lam.
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Omnicom Media appoints Bradley Rogers as CEO of OMD USA
Red Ventures president to lead OMD’s largest market as Chrissie Hanson exits
NEW YORK: Omnicom Media has named Bradley Rogers as chief executive officer of OMD Worldwide’s US business, handing him the reins of one of the world’s largest media agency operations. His appointment takes effect on March 23.
Rogers steps into the role with more than 25 years of experience across media, creative services and digital platforms. Over the years, he has held senior leadership roles at global organisations including McCann Worldgroup, Ogilvy, Mindshare and Red Ventures, working across global, regional and market level operations.
His career has also seen him build long standing partnerships with major brands such as IBM, Mastercard, Microsoft and Nestlé.
Announcing the move, Ralph Pardo, chief executive officer of Omnicom Media North America, said Rogers brings a rare mix of business acumen and cross discipline expertise shaped by leadership roles across media, creative services, commerce and consumer platforms.
Pardo noted that Rogers’ entrepreneurial mindset and ability to connect capabilities, teams and ideas makes him well suited to lead OMD as marketing grows more complex and outcome driven.
Rogers succeeds Chrissie Hanson, who is stepping down after four years as chief executive officer of OMD USA. Pardo credited Hanson with strengthening the agency’s market leadership and deepening the value delivered to clients during her tenure.
Before joining OMD, Rogers served as president at Red Ventures, a digital marketing and large scale customer acquisition company recognised by Inc. Magazine as one of the fastest growing private companies. Prior to that, he was global president and chief operating officer at MRM, part of McCann Worldgroup, where he oversaw global operations across 16 markets and managed relationships with several of the world’s largest brands.
In his new role, Rogers will lead the US arm of OMD, the largest market within the global media agency network.
Commenting on his appointment, Rogers said that as marketing organisations navigate rapid change, agencies must work closely with clients to understand both the pressures they face and the opportunities ahead. He added that his focus will be on delivering measurable outcomes while unlocking Omnicom Media’s strengths in scale, data, identity, commerce and talent to drive growth for the brands it serves.
