MAM
Paul Kemp-Robertson to highlight ‘Dangers of Anti-Creativity’ at Adfest
MUMBAI: Contagious Communications co-founder and editorial director Paul Kemp-Robertson will be presenting a session on ‘The Dangers of Anti-Creativity’ at Adfest 2016 on 19 March.
Kemp-Robertson is an expert on marketing innovation trends, and is considered one of the most reliable forecasters of the brands and movements that are shaping the future of our industry.
At the session, he will examine the threats that exist to creativity both in marketing and business terms, and look at ways to ensure that your company keeps focused on creativity.
“Budget cutters, the short-termists and our own biases are threatening the one thing proven to deliver effective marketing: creativity. But it’s not just putting marketing at risk. We’re caught in the headlights of an anti-creative juggernaut on course to run down entire businesses,” says Kemp-Robertson.
He co-founded Contagious Communications in 2004, which publishes quarterly creative journal Contagious, the collaborative research platform Contagious I/O and the consultancy unit, Contagious Insider that applies Contagious thinking to solve clients’ challenges and briefs.
“Paul understands the trends that are changing our industry before almost everyone else, and his insightful observations and predictions are always incredibly popular at Afdfest are delighted he is joining our program once again this year,” says Adfest president Jimmy Lam.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
