MAM
Patriotic Audible titles for Independence Day
Mumbai: “Tum Mujhe Khoon Do, Mai Tumhe Azadi Dunga.” As the echoes of our freedom struggle resonate through time as part of the inspiring stories of our nation’s heroes, we have handpicked a few audiobooks and podcasts on Audible. These titles will transport you to the heart of India’s journey to independence and beyond. Whether you’re a history enthusiast, a patriot at heart, or simply looking to explore the diverse tapestry of the country, these stories will rekindle your patriotic spirit and love for the motherland. Step into the world of freedom fighters and let the voices of history, culture, and change fill your ears in this tribute to India’s remarkable story.
Written by: P. Sainath and Narrated by: Derek Denzil
Learn what freedom truly means with Audible’s The Last Heroes, documenting the journey of the foot soldiers of the Indian freedom struggle. The spirit of perseverance and an uncompromising resistance against the British Empire helped millions of common people come together to achieve freedom. Ordinary people like farmers, laborers, homemakers, artisans, and others were among those who spearheaded the Indian freedom movement, The audiobook also sheds light on real people who led the movement such as Adivasis, Dalits, OBCs, Brahmins, Muslims, Sikhs, and Hindus, irrespective of hailing from different regions, speaking multiple languages, and having varying political leanings and beliefs.
Written by: Supriya Kelkar and Narrated by: Zehra Jane Naqvi
Discover the poignant tale of a young girl Anjali who is compelled to join the freedom struggle post the incarceration of her activist mother, due to an unanticipated demand made by Mahatma Gandhi to all Indian families to give one family member for the independence movement. Following Gandhi ji’s footsteps – Anjali’s mother practiced ‘Ahimsa’ ideology, engaged the family in Dalit activism, and inspired them to lead a simple life. In the process of assisting her mother in all her activism and social work, Anjali learned to overcome her prejudices and take over her mother’s work after she was jailed. Contributing in her little capacity, this tale of the struggle and tenacity of a young girl is wonderfully chronicled.
Why I Am an Atheist and Other Works
Written by: Bhagat Singh and Narrated by: Siddhanta Pinto
The stalwart of the Indian freedom struggle and an idol for many, Comrade Bhagat Singh revolutionized the way people think about freedom. Well-read and opinionated, he went into a deep train of thought after a serious discussion with a friend on the realities of life and the existence of God. This book is an anthology of 18 of his valued writings from within the walls of prison and outside it, which show us the resolve in his words, and the bravery in his acts subsequently. The freedom fighters’ anecdotes enlighten us on ways to survive in life despite tumultuous circumstances, loss, and despair.
The Story of My Experiments with Truth: An Autobiography
Written by: M. K. Gandhi and Narrated by: Sagar Arya
This audiobook marks the 150th anniversary of Mahatma Gandhi’s birth and the impeccable contributions made by the man to the Indian freedom struggle. Gandhi’s nonviolent struggles against racism, violence, and colonialism in South Africa and India set him apart from society so much that when asked to write an autobiography midway through his career, he took it as an opportunity to explain himself. In his memoir, he presents his exemplary life as a reference to those who would want to follow in his footsteps.
The Revolution – Untold Story of Indian Freedom Struggle
Written by: Kaushik Mazumdar, Susmita Mazumdar
This podcast narrates the events and untold story of the militant freedom struggle. It covers the period starting from the prelude to the Battle of Plassey, up to 15 August 1947. It encapsulates the essence of the freedom struggle starting from where it all began and each episode has a detailed overview of the epoch, chronicling the period. To gain a profound understanding of the events that led to colonial rule, followed by the freedom struggle and the quest for Independence, listening to this informative podcast is a must.
Gumnaam Shaheed Season 1: Madanlal Dhingra
Written by: Manish Kumar, Hind Yugm, and Narrated by: Atul Arya
Gumnaam Shaheed Season 1 recounts the untold story of shaheed Madanlal Dhingra and other activists who sacrificed their lives for the freedom of India. Sunita Dhanraj- the founder of the NGO Shaheed Swabhimaan Manch discovers the lesser-known triumphs of a Shaheed. During her research, she comes across Shaheed Udham Singh who was hanged in Pentonville jail of London on 31 July 1940 but as she visits his burial she discovers another long forgotten shaheed. This podcast uncovers the story of Shaheed Mandanlal Dhingra, his interactions with Savarkar, and his incarceration.
Written by: Asiaville and Narrated by: Sashi Kumar
The Nanda Devi Mystery podcast on Audible, deep-dives into the captivating account of the missing nuclear device that interlinks the histories of India and America. The podcast recounts the gripping tale of an endeavor undertaken by these two nations against China. Combining state-of-the-art technology and spy mountaineering on the second-highest peak of India, an area off limits to all but the Indian Army, this espionage operation was a result of the dire consequences of the Cold War. This bone-chilling mystery will entice listeners with awe-inspiring accounts of the high-altitude mountaineers turned spies.
Brands
Google says Gemini AI cuts irrelevant ads by 40 percent
AI driven search and ad tools boost relevance and results for brands.
MUMBAI: In the never ending hunt for the right ad at the right moment, artificial intelligence may finally be sharpening the aim. Google says the integration of its multimodal AI models, Gemini, has reduced irrelevant advertisements across its platforms by 40 percent, as improved query understanding allows ads to match user intent more closely.
Speaking at a roundtable on Thursday, Google vice president of Global Ads Dan Taylor said the company has been steadily deploying Gemini powered upgrades to interpret complex search queries more accurately. “We have been making Gemini based improvements to query understanding at a rate of almost one launch per month over the last two years. As the models improve and our ability to deploy them improves, ad quality continues to get better,” Taylor said.
The improvements come as Google leans deeper into AI driven advertising tools. According to the company, 2025 saw a threefold increase in Gemini generated creative assets produced by advertisers using its AI powered ad solutions.
The company also highlighted how these tools are influencing marketing performance for brands in India.
Insurance marketplace Policybazaar recorded a 28 percent rise in health insurance sales while reducing cost per sale by 23 percent after adopting AI Max, a tool that interprets natural language search queries to improve ad targeting.
Meanwhile, hospitality platform OYO reported 50 percent higher return on ad spend (ROAS) and a 25 percent reduction in cost per acquisition after combining its existing search campaigns with Google’s Performance Max (PMax) advertising campaigns.
Taylor noted that evolving consumer behaviour is also reshaping how brands approach digital advertising. According to Google’s data, 86 percent of shoppers in India using Google Search said they were open to trying new brands or products, suggesting that AI driven discovery tools could increasingly influence purchase decisions.
Beyond advertising, Google is also investing in what it calls agentic commerce, an emerging model where AI agents autonomously assist users in discovering, comparing and purchasing products online.
“Our goal with agentic commerce is twofold, first, to remove the grunt work of shopping so consumers can focus on the fun parts; and second, to work hand in hand with the industry to build the foundations needed to make agentic commerce seamless and secure across the web,” Taylor said.
The push into AI enhanced advertising and commerce comes as Google’s core ads business continues to grow. The company recently reported $82.28 billion in advertising revenue, marking a 13.5 percent year on year increase.
For advertisers navigating an increasingly crowded digital landscape, Google is betting that smarter algorithms and sharper intent signals will make ads feel less like interruptions and more like timely suggestions.
