MAM
Parle Wafers launches new campaign
MUMBAI: Everest Brand Solutions has conceptualized the latest campaign for Parle Wafers keeping in mind the objective of carrying forward the message ‘Parle‘s Wafers khaane kaa match jeetaane ka, aapka kya hai funda‘ to occasions beyond cricket and other aspects of its TG‘s life. The commercials are produced by Nirvana Films.
The main challenge was to reinforce the ‘Parle‘s Wafers khaane kaa funda‘ concept in the consumer‘s minds based on the proposition that when they consume Parle‘s wafers something good happens to them and hence it becomes their ‘funda‘ for consuming Parle‘s Wafers.
The TV campaign has two commercial simultaneously on air, both showing how the protagonists discover their superstition/lucky charm while eating Parle‘s Wafers. The first commercial revolves around social networking sites mainly Facebook. Keeping in mind the target audience of the product, Parle came up with the FB funda for their new TVC, with the belief that it leads to a favorable outcome each time you bite Parle‘s Wafers, so that youngsters can relate well with it.
The TVC shows a nerdy character surfing the net in the middle of the night. He picks up Parle‘s Wafers from the pack and receives a friend request from an attractive girl. On picking up another wafer he receives a similar friend request. The boy is amazed and sees a connection here as he realizes what is happening. He picks another wafer and the happiness continues…
The second TVC shows a young couple ‘hanging out‘ on their first date on a park bench. They look conscious and awkward. Just then, the boy eats a Parle‘s wafer and out of nowhere lightning strikes. The girl gets very scared and hugs the boy involuntarily. The couple is surprised and as the boy has another wafer the same thing happens all over again. The boy realizes the connection and mischievously smiles and has another bite.
The brand was initially called ‘Musst Chips‘ when it was first introduced in April‘08 in Maharashtra and was later extended nationally in a phased manner. In July‘10 the brand was re-launched as ‘Parle Wafers‘ bringing a younger appeal to it and building on the equity of Parle.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
